August
25, 2009: David Mathison speaking at University of Missouri to School of
Journalism students on "Journalism & Democracy" (Columbia, MO)
The
University of Missouri (or "Mizzou”),
is home to the world's first and now the largest school of journalism in 1908,
founded by Walker Williams. According to their web site, “Today some of the best
journalists in the world have learned their profession through the Missouri
Method, which provides practical hands-on training in real-world news media and
a strategic communication agency."
Mathison will be speaking
to students in
Jacqui Banaszynski’s "Journalism &
Democracy" class, which is intended as a wrap-up for seniors
graduating out of the print & digital (news-ed) sequence. It underscores all
they've learned in their time at the J-school about principles, purposes,
ethics, etc. Banaszynski holds the Knight Chair in Editing at the Missouri
School of Journalism and is on the visiting faculty of The Poynter Institute.
She spent 18 years as a beat and enterprise reporter and she has worked as a
reporter and editor for more than 30 years, most recently as Associate Managing
Editor of The Seattle Times, where she was in charge of special projects and
staff development.
August
26, 2009: David Mathison to meet University of Missouri School of Journalism
Faculty and Students at "Lunchstorm" (Columbia, MO)
On Wednesday August 26th
from noon to 1pm in the Reynolds Journalism Institute Room 203A, Fellow Bill
Densmore invites you to bring your brown bag lunch for this "Lunchstorm"
chat with David Mathison, author of the book, "Be The Media."
As the result of a grant
from the Harnish Foundation,
faculty who would like to use Be the Media as a class resource can order
sufficient copies for their classes for free.
August 27, 2009: NYC/NJ Social Media Cruise
"Be The Media Book Signing"
The Cruise will take place from
7:15pm-9:00pm on Thursday August 27, 2009.
NYCNY Waterways Twilight Cruise - Pier
78
38th Street & 12th Ave at Hudson River Park, NYC
Tickets are $26 for Adults and $15
for Children ages 12 and under.
This business meeting hosted by Eva Abreu will include a book signing with
Author
David Mathison.
Copies of his book Be The
Media will be available but you must pre-register to reserve your advanced
copy.
September 15, 2009: David Mathison speaking to members of Glazer-Kennedy
Insider's Circle (NY-NJ)
The
Glazer-Kennedy Insider's
Circle is for small business owners, entrepreneurs, executives, employees,
and sales professionals who want to get more customers, generate more revenues,
and share skills and experience. This Jersey City Chapter Meeting will take
place on Tuesday,
September 15 at the
Jersey City
Courtyard Marriott at 6:30pm.
September 18-20, 2009: David Mathison speaking at Writer's Digest Conference:
The Business of Getting Published (NYC)
Publishing is evolving at a
remarkable pace. Today's successful authors make the most of new developments in
technology and communication - and anticipate changes on the horizon.
At the
Writer's Digest Conference, you'll learn to: - Choose from a plethora of
publishing options
- Ramp up your visibility with an author website
- Make a splash with a strong marketing platform
- Expand your reach via social networking
- Drive vigorous online book sales
- And much more!
Saturday, September 19 7:00am-9:00am:
Breakfast with the Stars
10:30am-12:pm: Click This! Build an Effective Author Website
2:30pm-4:00pm: Break Free of the Bookstore: Drive Your Online Book Sales
Sunday, September 20 7:00am-9:00am:
Breakfast with the Stars
David Mathison will be
speaking alongside April Hamilton, a driving force behind the indie author
movement, and Chris Brogan, social media expert.This conference will take
place at The New York Marriott Marquis in Times Square, New York. Be sure to
register now!
October 20, 2009: David Mathison speaking to members of Glazer-Kennedy Insider's
Circle (NY-NJ)
The
Glazer-Kennedy Insider's
Circle is for small business owners, entrepreneurs, executives, employees,
and sales professionals who want to get more customers, generate more revenues,
and share skills and experience. This Jersey City Chapter Meeting will take
place on Tuesday,
October 20 at the
Jersey City
Courtyard Marriott at 6:30pm.
October 22, 2009: David Mathison speaking at
Fair Media Council “Connection Day” (Long Island, NY)
David
Mathison will be speaking at the Fair Media Council’s “Connection Day,” at the
Long Island Hilton on Thursday, Oct 22, 2009. It is the only major conference in
the country that brings the public together with the news media for a day of
open dialogue, networking and professional development.
The event is designed for
businesses, nonprofit organizations, students, concerned citizens and those with
an interest in news — no matter what your profession, or skill level, there’s
something for everyone at FMC’s Connection Day.
David Mathison will be
speaking on the following topics:
- Understanding Web 2.0 & Social Media (Facebook, MySpace, Twitter, LinkedIn...)
& What All The Fuss Is About
- Guide to Twittering (And Why You Should)
November 7, 2009: David Mathison to speak at
The Learning Annex MoneyFest Expo (San Francisco, CA)
According to their website, MoneyFest is America's “How To Make Money” Expo,
brought to you by The Learning Annex. Featuring keynote speakers Donald Trump
and Suze Orman as well over 60 other business and wealth experts from around the
country. MoneyFest will teach you hundreds of ways to make money - from starting
your own t-shirt line to starting a franchise business to blogging on the
Internet.
The event will take place
on November 7 from 8:00am to 5:00pm at San Francisco's Moscone Center.
Over 100 companies that
have something (or anything) to do with wealth building will be exhibiting.
David Mathison will be
speaking on “Social Media for Building Your Business.”
To find out more
information about this event click
here
Order your tickets
online
November 17, 2009: David Mathison speaking to members of Glazer-Kennedy
Insider's Circle (NY-NJ)
The
Glazer-Kennedy Insider's
Circle is for small business owners, entrepreneurs, executives, employees,
and sales professionals who want to get more customers, generate more revenues,
and share skills and experience. This Jersey City Chapter Meeting will take
place on Tuesday,
November 17 at the
Jersey City
Courtyard Marriott at 6:30pm.
May 26-28, 2009: PMA's
Publishing University: The Future of Publishing: How to Thrive in a Digital
World. David
Mathison presenting ADVANCED TRACK class on Web 2.0; featured inASK THE
EXPERTS sections (New York City, NY)
Founded in 1983,
The Independent Book Publishers Association
(formerly PMA)
is a trade association of more than 4,000 independent publishers that serves
book, audio, and video publishers in the US and abroad through cooperative
marketing programs, education, and advocacy.
Publishing
University, sponsored by PMA, is the most comprehensive and respected educational
program in the publishing industry. Publishing University features three days of
programming with four keynote speakers, early bird sessions, the Benjamin
Franklin Awards Ceremony, and 85 courses in eight tracks:
● Internet
● Marketing
● Sales
● Basic Publicity
● Advanced Publicity
● Editorial and Production
● General Publishing, Legal and Finance
● Advanced Track (See Advanced Track attendee
pre-requisites, below)
2009 Publishing University: May
26-28 at the
Roosevelt Hotel, 45 East
45th Street
New York. Register now.
Wednesday, May 27 7:00-8:15am: ASK THE EXPERTS
ASK THE EXPERTS, featuring David Mathison Back by popular demand! Last year, attendees who
were able to brave the early hours received thousands of dollars of FREE
consulting advice. Don’t miss this special opportunity to meet with speakers and
industry veterans for brief, one-on-one, private consultations on a wide range
of publishing topics. They can review your publishing direction, book jackets,
marketing plans, or anything else on which you’d like feedback. Bring your
materials and bring your questions. You will have the opportunity to meet with
several experts while enjoying coffee and a continental breakfast.
Wednesday, May 27 (10:30-12pm):
David Mathison will present a class on Web 2.0 tools for authors
and publishers with publicist and journalist
Nettie Hartsock
of Hartsock Communications:
Web 2.0
and Social-Media Tools and Techniques: What You Need to Know About Facebook,
LinkedIn, Twitter, Social-Media Releases, Blogs, and Microblogging If you’re ready to boost your social-media savvy
but aren’t sure which tools will work most powerfully, you’ll enjoy this class.
We will focus on blogging and Web 2.0 social-media tips, tools, and traps;
Facebook; and LinkedIn. We’ll also review the advantages of MySpace; why
AmazonConnect may be your book’s best friend; and new free tools for optimizing
your Web site and press releases. We’ll devote time to what social media can and
cannot do for you and take a hard look at the top ten tips for reaching out to
bloggers. Microblogging (e.g., Twitter) is rapidly becoming the next cool tool,
and you’ll want to find out more. Don’t miss this advanced opportunity to learn
how to use and apply the strategies of Web 2.0 communications in your business.
Thursday, May 28 (2-3:30pm): David Mathison will present a class on
using advanced social-media tools for authors and publishers with publicist and journalist
Nettie Hartsock
of Hartsock Communications:
Using
Advanced Social-Media Tools for Book Web 2.0 Exposure
You’ve heard about book authors setting up Facebook pages. You’ve watched how
quickly blogs can spread a powerful viral message. This hands-on class will give
you a step-by-step practical guide to understanding and using various online
social-networking tools, channels, and sites for book-publicity purposes. We’ll
show you how to avoid common pitfalls. Hear about building blogs, microblogs
(Twitter), podcasts, media sharing (Flickr, YouTube), social reference
(Wikipedia), social news (digg), social bookmarking (del.icio.us), and even
virtual worlds (SecondLife). We’ll also address the new Social Media press
release for building online buzz for a book launch. Attendees will leave with a
small e-book titled “Get Your Social Media On”—filled with takeaways, action
items, two case studies, and a how-to template.
Thursday, May 28 7-8:15am: ASK THE EXPERTS
ASK THE EXPERTS, featuring David Mathison Back by popular demand! Last year, attendees
who were able to brave the early hours received thousands of dollars of FREE
consulting advice. Don’t miss this special opportunity to meet with speakers and
industry veterans for brief, one-on-one, private consultations on a wide range
of publishing topics. They can review your publishing direction, book jackets,
marketing plans, or anything else on which you’d like feedback. Bring your
materials and bring your questions. You will have the opportunity to meet with
several experts while enjoying coffee and a continental breakfast.
New Title
Showcase:BE THE MEDIA galleys will also be available for review in
the New Title showcase.
Free autographed copies:David Mathison will autograph
a limited number of free BE THE MEDIA copies on Saturday, May 30 from
3:30-4:30pm at Table 24
NOTE: Joining Mathison in this autograph
session will be:
●
Table 14: Kathie Lee Gifford: Signing Just When I Thought I Dropped My
Last Egg ● Table
15: MJ Rose:
Autographing The Memorist
●
Table 24:David Mathison: Autographing BE THE MEDIA ● Table
29: Tom Wilson: Autographing Ziggy Hot Off The Presses ● Table
30: Lynn Johnson: Just A Simple Wedding: A For Better or For Worse Collection
This 3:30-4:30 pm Saturday autograph time slot is celebrity-packed. Free
copies will
be autographed on a first come, first served basis - so be sure to get there
early.
One
of the fastest ways to sell more books, information products, and services based
on your expertise is to do telephone seminars (aka “teleseminars”).
Join BE THE MEDIA authors ALEX MANDOSSIAN and DAVID MATHISON for a free
90-minute telephone seminar on Wednesday November 12, 2008 (4pm Pacific, 6pm
Central, 7pm Eastern).
We will arm you with battle-tested teleseminar secrets that boost your sales and
profits - without making you spend a single cent more on advertising costs.
If you are an entrepreneur, author, public speaker, or small business owner, YOU
MUST BE ON THIS CALL!
You will learn:
● Eight models for using teleseminars to sell more books, information products,
and services
● How Alex sold over 3,023 books in a single teleseminar
● A case history on how Alex used teleseminars to help a first-time author hit
the NY Times Best Seller list
● Motivate and persuade more prospects to sign up
● Automatically build more responsive email lists
● Why you’re lucky to get 25 people (if that!) at a traditional bookstore
signing, but Alex routinely gets 1,200+ people on teleseminars with his ‘virtual
book tour’ strategy
Still not convinced? Don’t take our word for it. Click on the link to scan
through the 21 rave reviews for Alex’s work from some of the world’s most
respected, best-selling authors, such as:
● Jack Canfield (The Success Principles)
● Mark Victor Hansen (Chicken Soup for the Soul)
● David Bach (Finish Rich series)
● Dr Joe Vitale (author of #1 best seller, The Attractor Factor)
● World-renowned speakers and trainers such as Tom Antion and Les Brown.
BE THE MEDIA features more than over fifty media experts, educators, and
activists (such as David Mathison and Alex Mandossian) who teach you the latest
and greatest ways to market and sell your books, music, films, information
products and services.
The book includes more than 500 pages of material to help you control your
rights, have a direct relationship with your audience, and earn more royalties.
Be sure to pick up your copy of
BE THE MEDIA by clicking Add to Cart below.
According to the
website "Lullalee has entertained, educated, and promoted smiles to over
8,500 children world-wide, including hospital patients and their families,
through innovative learning programs and book grants. We provide magical
literacy events and free books to children whose road to literacy is challenged
financially and/or physically. We are grassroots, we are pure hearts, and we are
motivating children to embrace literacy."
Lullalee
will be hosting its first annual Art for Literacy Benefit Concert and Silent
Auction. "More than 500 of
California’s most influential educational and
cultural leaders as well as fine art connoisseurs will gather to support and
celebrate the strides we are making to promote literacy for children." It will take
place in the Fairmont Hotel's Grand Ballroom in San Francisco, CA. Robert Strong The Comedy Magician
will be the master of ceremonies and the event also will be featuring the
Sensational Louis Prima Jr. BE THE MEDIA is a sponsor of this important
event.
Recently, they
were featured on CNN’s iReport website celebrating their successes. Take a look
for yourself, “One Woman Helps Kids Read”
You will have the opportunity to
meet 15 renowned Bay Area Fine Artists and bid on their work.
The event starts at 7:00 pm to
11:00 pm. Champagne and Hors D'Oeuvres Reception.
“We’re hoping to inspire
folks in our movement to more fully embrace the efficiencies, the community
media tools, and the participatory aspects of using technology to generate
future (and present) self-sufficiency, increased community engagement, and save
time and money."
"We will be highlighting
the new media technologies that can be incorporated into the workflow of Public
Access Television and Community Technology Centers. Denver Open Media is leading
the efforts that allow access centers to operate on a streamlined, user-driven
model and is integrating the efforts of other National ACM members, like
Manhattan Neighborhood Network (MNN) and Cambridge Community Television (CCTV)."
If
you are interested in acquiring foreign rights to publish BE THE MEDIA abroad,
come visit us at the
Frankfurt
Book Fair. We are represented by Columbine Communications and Publications,
located in Hall 8.0 Stand N-933.
Their dance card is pretty full, so for more
information, be sure to contact Columbine President
Bob Erdmann to set up
an appointment in Frankfurt ASAP. His office can also be reached on (209)
586-1566. That's Bob to the right,
hard at work, securing foreign rights deals for American authors.
The Frankfurt Book Fair was
first held in 1480, growing into a major financial and cultural event that was
only interrupted by the First and Second World Wars.
The 2007 event had an
astounding 283,000 visitors. By
contrast, Book Expo America usually gets around 30,000-40,000 visitors. Almost 8,000 exhibitors from 108
countries meet at Frankfurt to buy and sell foreign translation and distribution
rights.
It is THE place for writers
to have their works exhibited on the world stage. Large numbers of journalists,
educators, librarians, government administrators, media celebrities, and news
syndicates attend the fair.
The
debate will focus on economic policy and
domestic issues.
The debate will be moderated
by Bob Schieffer, CBS News Chief Washington correspondent
and host of Face The Nation.
The
debate will take place at Hofstra’s
David S Mack Sports and Exhibition Complex. The
adjacent Physical Fitness Center will serve as the media center for thousands of
national and international journalists.
Leading
up to the debate, Hofstra is hosting
Educate 08, a series of lectures, conferences, artistic performances,
exhibitions, town hall meetings, and interactive forums focused on the issues,
history, and politics of presidential elections. The series includes
presentations by former US Treasury Secretaries Paul O’Neill and Robert Rubin;
George Stephanopoulis; Gloria Steinem; former New York Governor Mario Cuomo; and
singer Jason Mraz.
The
TimeWarner companies are pleased to host a two-day
conference, October 13-14 at the Time Warner Center in New York City,
"Politics 2008 - The Media Conference on the Election of the President."
For this two-day event, Time Warner
is inviting leading media
organizations and analysts, political insiders and pundits for a series of
keynotes, conversations and panel events on topics ranging from the media’s
roles and responsibilities in covering the campaign and election to how the
digital revolution has changed the race for the White House.
Confirmed Speakers include:
Jeffrey L. Bewkes, President and Chief Executive
Officer, Time Warner Campbell Brown, CNN Anchor Richard Stengel, Managing Editor,
TIME Jonathan Klein, president of CNN/U.S Graydon Carter, Editor-in-Chief,
Vanity Fair Anderson Cooper, Anchor, CNN Wolf Blitzer, Anchor, CNN Frank Rich, Op-Ed columnist, The
New York Times Christiane Amanpour, Chief
International Correspondent, CNN Jeffrey Toobin, Analyst, CNN
Worldwide Fareed Zakaria, GPS, CNN and
editor, Newsweek International Mark Halperin, Editor-at-Large
and Senior Political Analyst, TIME Dan Rather, Host and Global
Correspondent, “Dan Rather Reports” Howell Raines, Media Columnist,
Conde Nast Portfolio, former Executive Editor, New York Times
John King, Chief National Correspondent, CNN Donna Brazile, Political Activist
and Strategist Candy Crowley, Senior Political
Correspondent, CNN Mike McCurry, principal, Public
Strategies Washington, Inc. Kinsey Wilson, Executive Editor,
USA Today Mark J. Penn, Worldwide President
& CEO, Burson-Marsteller Mark McKinnon, Vice Chairman,
Public Strategies, former strategist, George W. Bush and Senator John McCain Jeffrey Brown, Senior
Correspondent and Senior Producer, NewsHour PBS Bob Safian, Editor and Managing
Director, Fast Company Mark Walsh, Board Member, Air
America, Head of Internet Strategy, John Kerry for President Brian Scanlon, Director of
Election Services, Associated Press David Sirota, Author, Columnist &
Journalist, “The Uprising” Danny Schechter, co-founder and
executive producer, Globalvision
And many more…
Click here to to
register for CNN-Time Warner's "Politics 2008
The Media Conference for the Election of the
President"
October 1, 2008: BE THE MEDIA
is featured in Writer's
Digest
BE THE MEDIA is featured in the November/December issue of Writers Digest, the Brave New World of Publishing. An
excerpt from BE THE MEDIA’s Podcast chapter was included.
We took out an advertisement
in the magazine this month (see image to the right), our first in what we hope
to be a long and fruitful relationship.
The Nov/Dec issue includes an interview with best-selling thriller novelist Brad
Thor, and features Wired editor
and Long Tail author Chris
Anderson.
Writer’s Digesthas chronicled the culture
of the modern writer since 1920. Their magazine and website include
relevant first-person essays, interviews with bestselling authors and profiles
with emerging talent.
According to
their website, "Writer's Digest features
practical technique articles, and tips and exercises on fiction, nonfiction,
poetry and the business-side of writing and publishing.”
Writers
Digest has 110,000 magazine subscribers and their website has 100,000
average unique visitors/month, representing the largest community of published
and aspiring fiction, poetry, screenplay and non-fiction writers.
David Mathison will be
participating in this Symposium for Independent Media, and presenting in the 3pm
session on Tuesday:
"This symposium brings together
dozens of leaders, innovators and experts in independent media for intimate
discussions exploring the obstacles and potentials of independent media.
It focuses on the latest means to
amplify the success of independent outlets, whether big or small, local or
international -- in terms of outreach, revenue streams, technology, new
collaborations."
On Monday evening, Director Robert
Greenwald will deliver the keynote. On Tuesday, the Symposium is divided into
three workshop sessions:
9:30-11am Independent Media
Successes, Obstacles, Potentials
The colloquium is aimed at updating
teachers, advisors, professors, editors, bloggers, and citizen journalists on
cutting edge methods of promulgating the news.
It will take place from 9AM to 4PM in the Alumni Library in the University of
Massachusetts at Lowell. A detailed program and information on registration for
the event can be found
here.
David Mathison, compiler of BE THE MEDIA, will open the session at 9:30AM. His
fellow speakers include:
●
Doug McGill,
former foreign correspondent and business writer for
The New York Times and current teacher at
Carleton College
● Wayne Sutton, community content manager for
MyNC.com, a hyper-local news website produced by
WNCN, Channel 17, the NBC television affiliate serving Raleigh-Durham, NC
● Leonard Witt, professor at Kennesaw State
University; head of the
Representative
Journalism Project
● Howard Schneider, former editor of
Newsday, the Long Island daily; founding
dean of the School of Journalism at Stony Brook University, Long Island
● Helen Smith, executive director of the New
England Scholastic Press Association
An article from the Daily News Tribune summarizing the workshop can be found
here.
The NCMR brings together thousands of activists,
media makers, educators, journalists, scholars, policymakers and engaged
citizens to meet, tell their stories, share tactics, listen to great speakers
and build the movement for better media in America.
NCMR 2008 will be in Minneapolis
on June 6-8, 2008. Register now!
In 2007, BE THE MEDIA publisher David Mathison spoke at this
conference on "Organizing
for Cable Access in a Changing Regulatory Environment." This year, BE THE MEDIA will exhibit in Booth 125.
Books are available from onsite book vendor Birch Bark Books. A percentage of
the proceeds supports the National Conference on Media Reform.
2008 conference speakers include:
● Bill Moyers, PBS.
● Dan Rather, former anchor of CBS News
● Senator Byron Dorgan (D-ND)
● Michael Copps and Jonathan Adelstein,
Federal Communications Commissioners
● Arianna Huffington, HuffingtonPost.com
● Amy Goodman and Juan Gonzalez,
co-hosts of Democracy Now!
● Naomi Klein, author of No Logo and The
Shock Doctrine
● Lawrence Lessig, Stanford University;
founder, Creative Commons.
● Tim Wu, Columbia University
● Van Jones, Ella Baker Center for Human
Rights
● Katrina van den Heuvel, editor, The Nation
June 5, 2008: Free BE THE MEDIA
galleys for Symposium for Scholars attendees (Minneapolis, MN)
REGISTER NOW! Free galleys of BE THE MEDIA will be given to all attendees of
the Academic Research for Media Reform symposium for scholars.
The symposium will be held on June 5 at the Hyatt Regency, 1300 Nicollet Mall,
Minneapolis, MN.
Through a double-blind peer review process under
the auspices of the Institute for Information Policy
at Penn State University, the Program Committee
generated eight sessions of papers submitted by leading academics from the
nation's top schools.
Symposium attendees will discuss the most
pressing issues in the media reform community. The eight sessions will focus on:
● Media ownership
●
Sustaining independent media
●
Access to dominant media platforms
●
Network Neutrality
●
International media reform efforts
●
The media reform movement
●
Copyright and free speech, featuring Neil Netanel's new book, Copyright's
Paradox ● Roundtable discussion with members of the "Future
of American Telecommunications." This group is designing a media and
telecommunications policy framework for the 2009 administration.
The full
program and schedule is now online. Join us in this unique opportunity to
engage in a dialogue between academics and media reform advocates - and get a
free galley of BE THE MEDIA!
May 29-June 1: David Mathison
autographing; BE THE MEDIA
exhibiting at Book Expo
America (Los Angeles, CA)
Last year, BEA had over 37,000 registered attendees and
approximately 1,000 media representatives, including all major national news
outlets.
Here is how to "BEA" THE MEDIA:
Booth 5601:
We are in booth 5601, next to the entrance of the West Hall in the Independent
Publishers section of the Los Angeles Convention Center. Galleys of the book
are available for review. You can
purchase the book online or on-site.
New Title
Showcase:BE THE MEDIA galleys will also be available for review in
the New Title showcase, which is located in the lobby of the
West Hall.
Free autographed galleys:David Mathison will autograph a limited
number of free BE THE MEDIA galleys on Saturday, May 31 from 2:30-3:00pm at
Table 26 (in the Autograph Area at the rear of the West Hall).
NOTE: Joining Mathison in this autograph
session will be:
l Table 06:
Dr Ruth Westheimer: Autographing Dr. Ruth's Guide to Teens and Sex
Today
l Table 15: Ernest Borgnine:
Autographing Ernie
l
Table 20: Jamie Lee Curtis: Autographing Big Words for Little People
l Table 22: Ray Bradbury:
Autographing Farewell Summer
l Table 24: Professor Robert Thurman:
Autographing Why The Dalai Lama
Matters
l
Table 26:David Mathison: Autographing BE THE MEDIA
This 2-3pm Saturday autograph time slot is celebrity-packed. Free galleys will
be autographed on a first come, first served basis - so be sure to get there
early.
May 28-29, 2008: PMA's
Publishing University: David
Mathison presenting ADVANCED TRACK class on Web 2.0; featured inASK THE
EXPERTS sections (Los Angeles, CA)
Founded in 1983, PMA (the
Independent Book Publisher's Association)
is a trade association of more than 4,000 independent publishers that serves
book, audio, and video publishers in the US and abroad through cooperative
marketing programs, education, and advocacy.
Publishing
University, sponsored by PMA, is the most comprehensive and respected educational
program in the publishing industry. Publishing University features three days of
programming with four keynote speakers, early bird sessions, the Benjamin
Franklin Awards Ceremony, and 85 courses in eight tracks:
● Internet
● Marketing
● Sales
● Basic Publicity
● Advanced Publicity
● Editorial and Production
● General Publishing, Legal and Finance
● Advanced Track (See Advanced Track attendee
pre-requisites, below)
2008 Publishing University: May 27-29 at the
Wilshire Grand Hotel, 930 Wilshire Blvd, Los Angeles. Register now.
Wednesday, May 28 7-8:30am (Pacific
Ballroom): ASK THE EXPERTS
ASK THE EXPERTS, featuring David Mathison Ask The Experts is a special opportunity for attendees to meet with
speakers and industry veterans for brief, one-on-one, private consulting
sessions on a wide range of publishing topics, or anything on which you’d like
feedback. Sessions are designed to provide free help to PMA members. Bring your
materials and questions.
Mathison will provide attendees with free,
personalized consultations in "Internet, Blogs, and Social Media."
Wednesday, May 28 (2-3pm):
David Mathison will present a class on Web 2.0 tools for authors
and publishers with publicist and journalist
Nettie Hartsock
of Hartsock Communications:
A Taste of the
Web/Advanced Web 2.0 Tools: DIGG, del.icio.us, wikis - Oh My!
"Learn which Web
2.0 communication strategies can make the biggest impact on the marketing of
your book. Discover tips and techniques about many advanced Web 2.0 tools, such
as DIGG, del.icio.us, wikis, podcasts, videoblogs and social media. Empower your
usage of 2.0 tools and learn how you can drive critical awareness, get media
coverage and enable long-term viral power on the Internet to increase your
book’s success. Discover the keys to integrating online PR Web 2.0 efforts and
blogging with traditional marketing and advertising. Are you ready to shine
virtually?"
NOTE: This class is part of PMA's Advanced Track,
designed to facilitate networking, group interaction, and answers to specific
publishing questions. These classes are custom designed for experienced
publishers. To attend the Advanced Track you must meet at least three of the
following five prerequisites:
Attendance of
least one previous Publishing University
Three years in
publishing
Publishing as
your primary business
$250,000 in
annual sales
Five titles
published
Thursday, May 29 7-8:30am (Pacific
Ballroom): ASK THE EXPERTS
ASK THE EXPERTS, featuring David Mathison
Ask The Experts is a special opportunity for attendees to meet with speakers
and industry veterans for brief, one-on-one, private consulting sessions on a
wide range of publishing topics, or anything on which you’d like feedback.
Sessions are designed to provide free help to PMA members. Bring your materials
and questions.
Mathison will provide attendees with free,
personalized consultations on "Internet, Blogs, and Social Media."
June 1, 7, 8, 15,
2008: The Mountain Play (Mount Tamalpais, Mill Valley, CA)
In 2007, I volunteered to help
with the Mountain Play's
performance of the musical HAIR by valet parking bicycles. I loved this
gig! Being car-free, I use my bike to travel all over Marin - even up the 2,571'
Mount Tamalpais.
I advised bikers on the best
trails back down to San Fran, Mill Valley, Fairfax, and Stinson Beach. To cycle to the Play, here
are some tips and a trail
map (look for the MOUNTAIN THEATER). Please stay off Panoramic Highway.
Valet parking sponsored by the
Marin County Bicycle coalition. Since this is
Bike to Work Week, why not head to
the Play this weekend on two wheels?
Pictured below from left to right
(click for larger images):
(1) Me, manning the valet bike area; (2) View from valet park area
(3) View from the bike ride down the mountain after the show
(4) From the song Aquarius; and
(5) Finale: Let the Sunshine In
All photos were taken with my
Nikon Coolpix S1, which provides great quality for a camera the size of a
credit card. It is critical to balance quality with size, weight, portability,
and durability when you travel by bike! I took a few short videos with the
same camera. Unfortunately I was not tapped into the sound board, nor did I have
a tripod, so the audio and video quality is not the greatest.
Here are videos of Susan Zelinsky & crew singing Good Morning Starshineand Let The Sunshine In:
I enjoyed the Mountain Play experience so much
that I subsequently joined their Board of Directors. My goal is to
apply the lessons from BE THE MEDIA to
help this non-profit community theater group expand their presence beyond the
performance, grow their audience, and increase their revenue streams with new
products.
One of the Board's most important goals is "to
nurture an appreciation of Mount Tamalpais." This year, under the leadership of
Executive Director Sara Pearson, we continue to "go
green" by encouraging bikers and hikers, recycling, using biodiesel
fuel for buses to minimize cars on the mountain, providing alternatives to
plastic water bottles, and teaching attendees the importance of protecting our
water supplies. Visit the EMERALD TABLE
for more information on how you can create a more sustainable Marin County, and
a more sustainable world.
Many attendees do their part by taking the bus up
to the mountain theater and hiking down the six mile, 1,900 foot grade after the
show. According to Executive Director Sara Pearson, "We provide detailed hiking maps,
signage, and volunteers who lead and "sweep" the end of the hike. This extremely
popular program draws 800 people per show, and encourages an appreciation of
Marin's natural beauty encountered during the six mile downhill trek." Be sure to bring lots of water and plan on a 2-3
hour hike down.
This year's play is the Wizard of Oz, a great
show for the whole family.
Performances are May 18, 25, June 1,
7, 8, and 15. Purchase tickets here.
SEE YOU ON THE MOUNTAIN!
April 30 - May 3, 2008: BE THE
MEDIA co-sponsoring NewsTools 2008 at Yahoo! (Sunnyvale, CA)
Journalism's ideals met Silicon
Valley's tools in a three-day, conceptual mashup for journalists, technologists,
and entrepreneurs. The organizing question was "What can we create at the
intersection of journalism and technology to support the well-being of
democracy?"
BE THE MEDIA co-sponsored the
conference, providing stipends to a handful of journalism and communications students in a "BE THE MEDIA
Fellows" program.
The NewsTools unconference
was curated by Media
Giraffe's Bill Densmore,
the San Jose Mercury News' Kara Andrade, and David Cohn, and facilitated by
Stephen Silha, Peggy Hohlman, and Kaliya Hamlin.
Participants created their own agenda, inventing, sharing, and pursuing ideas,
projects, systems, or solutions for sustaining journalism that matters in a
connected world.
JOURNALISM THAT MATTERS is a think tank for the future
of journalism that hosts conversations with a purpose. According to their site,
"The point is to recommit journalism to what is fundamental for connecting news
with its audience so that it serves and sustains us."
April
24, 2008: David Mathison moderates CA Democratic State Senate Candidate's Forum
(Kentfield, CA)
Come, listen, learn about and meet our next
California State Senator. Democratic candidates for California's 3rd Senatorial
District will meet for a public forum in Marin County, CA. The district includes
Marin and portions of Sonoma and San Francisco counties.
Participants include the incumbent State
Senator Carole Migden, and Democratic candidates San Francisco
Assemblyman Mark Leno and Former San Francisco Assemblyman Joe Nation.
The Candidate's Forum will be moderated by
David Mathison, publisher of
Be The Media.
Click on the link to the left to view CBS
Channel 5's coverage of the previous event on September 27, 2007.
This event is hosted by the 6th Assembly
District Democrats Club and the College of Marin's Students for Social
Responsibility.
Co-sponsors include the California Clean Money
Campaign; Committee to Stop the Spray, Marin; CD6 Students for Barack Obama;
Democratic Central Committee of Marin; Democracy for America, Marin; Green
Coalition; Health Care for All; National Women's Progressive Caucus; Novato
Democratic Club; Progressive Democrats of Marin; Progressive Democrats Sonoma
County; Progressive Perspectives; Sonoma Valley Democratic Club.
The public is encouraged to attend and
the event is free.
For more information, contact
Evelyn Woo, Chair, 6th AD Democrats.
April 5, 2008 4:00pm: David
Mathison moderates Q&A with author Norman Solomon (Larkspur, CA)
Announcing
a benefit for Media Alliance, co-presented by Media Alliance and Media Action
Marin.
Watch Norman Solomon's film "War
Made Easy: How Presidents and Pundits Keep Spinning Us To Death." The film
is narrated by Academy Award-winner Sean Penn.
Following the film, BE THE MEDIA publisher
David Mathison will moderate a question and answer session with author and media
critic Norman Solomon.
February 15, 2008:
Digital Inclusion Summit: Community Internet For All! (Oakland, CA)
The
Internet can be a powerful tool for communication, education, and
creativity. But many people cannot take advantage of this resource because
of financial barriers, disabilities, low-literacy, and limited English
fluency.
Help us develop practical solutions to end this digital divide by making the
Internet, hardware, software, and services affordable and accessible for
everyone.
The Oakland Digital
Inclusion Summit will be held on Friday, February 15, 2008 from 10am to 6pm
at Laney College Theater, 900 Fallon Street, Oakland, CA.
In the morning, hip-hop historian and
community activist Davey D will give a keynote and moderate a panel called "Bridging
the Gap: How Communities Attack the Digital Divide."
"Bridging the Gap" panelists include:
* Davey D (moderator)
* David Glover: Executive Director, OCCUR, Eastmont Computing Center
* Laura Valdez: Executive Director, Caminos Pathways
* Xavier Leonard: Executive Director, Heads on Fire
* Cynthia Mackey: Member, Mayor Dellum's Citizen's Task Force
* Craig Settles: President, Successful.com, Author
In the afternoon, Be The Media Publisher David Mathison will moderate a
session called "Creating Platforms for Success." This panel
will be videotaped and aired here. It is the second part of our two-part
video series on COMMUNITY INTERNET. Part One of
the video series can be seen here.
"Creating Platforms for Success" panelists include:
* David Mathison (moderator)
* Esme Vos: Founder, Muniwireless.com
* Sascha Meinrath: Founder and Executive Director, CUWiN
* Dr Faye McNair-Knox: Executive Director, One East Palo Alto
* Ken Gordon: IT Manager, City of Oakland
* Greg Epler Wood: Vermont Triple Play Ownership Project
January 25-27, 2008:
Independent Media Strategy Summit: Truths in Santa Cruz! (Santa Cruz, CA)
The purpose of the Independent
Media Strategy Summit is to think through - in a participatory,
concrete way - how progressives can build a national, independent news
source. The Summit will be a collaborative gathering of experienced media
veterans, scholars, activists & whistleblowers to assess and deploy our most
powerful tools and messages.
Bring your best ideas, an open mind, and an
urgent desire for change.
We hope to discover in this moment of
Constitutional crisis, ecological peril and widening war, if a roomful of
top investigative journalists, whistleblowers and indy-media all-stars can
transform the way Americans perceive and support their world.
Participants include:
Larisa Alexandrovna, Ed Asner, David Altheide, John Perry Barlow, Dennis
Bernstein, Khalil Bendib, Kristina Borjesson, Carol Brouillet, David Cobb,
Peter B Collins, Gabriel Day, Elizabeth de la Vega, Bill Densmore,
Katherine Dodds, Frank Dorrel, Ronnie Dugger, Bonnie Faulkner, Mike Ferner,
Robert Fitrakis, Brad Friedman, Richard Greene, David Ray Griffin, Kyle
Hence, Mickey Huff, Naomi Klein, David Kubiak, Kalle Lasn, David Lindorff,
Eamon Martin, Janice Matthews, David Mathison, Jason McKain,
Ray McGovern, Cynthia McKinney, Kelly Omeara, Peter Phillips, Marc Pilisuk,
Coleen Rowley, Bryan Sacks, Danny Schechter, David Schimke, John Scott,
Cindy Sheehan, Barbara Trent, Sarah Ruth van Gelder, Tracy Van Slyke, Aldo
Vidali.
Check out the
incredible schedule here, especially the "BE THE MEDIA"
workshops on Friday on the following topics:
Investigative Reporting
Exploiting New Technologies
Community and Regional Network Building
Start Time:
Friday, January 25, 2008 at 12:00 noon
End Time:
Sunday, January 27, 2008 at 5:00pm
Location:
University Inn & Conference Center -
Santa Cruz, CA
December 14, 2007: David
Mathison hosts TV Show: "Community Internet: Internet Access as a Public
Utility"
Please
join us this Friday, December 14 as we tape Part one of a two-part
television program titled "Community Internet For All: Internet
Access as a Public Utility."
The program is presented by Be The Media and
Media Action Marin, and is produced by Rick Tucker, Executive
Director of Novato Public Access.
Participants and audience members should arrive by 7:30pm SHARP at
Novato Public Access TV (directions
here).
Panelists (in order of appearance):
David Mathison:
Moderator. Publisher, BE THE MEDIA
Tim Redmond:
Executive Editor, San Francisco Bay Guardian
Andrew Berman:
Chairman, Marin Telecommunications Agency
Peter Franck:
Chairman, Media Action Marin
The second part of the show will
explore various Community Internet solutions in use around the US. That
show will be taped during Media-Alliance's
Digital Inclusion Summit at Laney College Theater in Oakland on
February 15, 2008.
November 12, 2007: "Media
Renaissance- From Selling War to Serving Life"
Carol Brouillet of Questioning
War - Organizing Resistance interviews BE THE MEDIA publisher David
Mathison.
In this interview, Mathison compares today's digital media renaissance with
previous pivotal periods in human history such as the Axial Age (800-200
BC), the Carolingian Renaissance (800-900 AD), and the European
Renaissance (1400-1700 AD).
"Open Space is a social organizing tool that
catalyzes transformative education and supports a community finding itself,
helping the energy and wisdom of a group emerge."
"Participants gather around a topic and
create breakout sessions about whatever they personally love, or feel most
urgently about."
It was also an
Orangeband event,
which explores the power of meaningful conversations.
They encourage fostering a shift from "I" to
"We" in our attitudes and actions, by taking a greater role in our democracy,
and recognizing personal responsibility for these issues.
It allows people to connect with one
another, building community
Change begins with people talking about what
they care about
No hype, nothing to sell. Just honest, open
conversation
They seek to create pro-active and
non-partisan conversations, with all points of view welcomed
Discussion is about topics that matter to
the group and individual
An anti-dote to isolation from each other
and growing disconnection between our government, the people, and common
issues
We reflected on and discussed the biggest
challenges facing humanity, how to restore balance to our everyday lives, how
personal, cultural, and environmental addictions add to imbalance, and what it
takes to live a balanced and meaningful life.
Thanks to all the professors, students, and
fellow travelers who participated in this powerful event - I left with much more
than I brought!
Alex
Mandossian will be host, with BE THE MEDIA publisher David Mathison as the
guest.
Since 1991, Alex has hosted teleseminars with many of the world’s top thought
leaders such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Vic Conant,
Brian Tracy, David Bach, Harv Eker, Joe Vitale, and many others.
Alex has generated
over $233 million in sales and profits for his clients and partners, and
specializes in list building techniques.
The call is
participatory - you can ask us questions like "What is the most important thing
I should know about growing my audience?"
Come,
listen, learn about and meet our next California State Senator.
Democratic candidates for California's 3rd
Senatorial District will meet for a public forum in Marin County, CA.
The district includes Marin and portions
of Sonoma and San Francisco counties.
Participants include the incumbent, CA State Senator Carole Migden, and the announced Democratic
candidates Assemblyman Mark Leno and San Francisco Police Commissioner Joe Alioto Veronese.
The Candidate's Forum will be moderated by David Mathison, publisher of
Be The Media.
This event is hosted by the 6th Assembly District Democrats Club and the
College of Marin's Students for Social Responsibility.
The forum will be on Thursday, September 27 at
7:00pm at the College of Marin's Olney Hall in Kentfield.
The public is encouraged to attend and the
event is free.
For more information, contact Evelyn Woo,
Chair, 6th AD Democrats.
BE THE MEDIA publisher David Mathison
will host a Q&A after a showing of the Bill Moyers film "Buying
the War" on Tuesday July 3 at 7pm.
The Meetup will take place at the Corte
Madera Town Center Community Room (2nd Floor).
Check out this preview on YouTube:
Transcript here: "The American number of troops killed in Iraq now
exceeds the number of victims on 9/11. We have been fighting there longer
than it took us to defeat the Nazis in World War II. The costs of the war
are reckoned at one trillion dollars and counting. The number of Iraqis
killed -- over thirty-five thousand last year alone-- is hard to pin down.
The country is in chaos..."
June 1-3: BE THE MEDIA will have a booth at
Book Expo America
(BEA), Jacob Javits Convention Center (NYC, NY)
We will be exhibiting upstairs in the Small
Press section, booth #1801. Our goal is to secure bulk sales
to get volume discounts for our first print run. If you know of anyone
interested in buying bulk, send them to booth #1801, or
contact us here.
These are the GOLD tees we will be wearing in
our booth at BEA, we will be hard to miss!
May 31: BE THE MEDIA will
be at Mark Victor Hansen's
MEGA Book NY event at the Jacob Javits Center, NY, NY.
Mark is the founder and co-creator (along with Jack Canfield) of
the billion-dollar "Chicken Soup for the Soul" series. The New York
Times #1 best-selling book series has more than 100 titles in print and
over 100 million copies sold in 41 languages.
As usual, Mark has gathered some of the best book marketers on the planet for a
one-day marketing event right before Book Expo America (BEA).
"If you are an author, publisher, speaker, or publicist who wants to write,
publish, and sell more books ... this event was created with you and your needs
in mind."
I attended Mark's 3-day seminar in Los Angeles two years back, and I highly
recommend it.
Saturday April 21, 2007 at
7:30pm: Moderator for new film by Norman Solomon
Announcing
a Marin Peace and Justice Coalition (MPJC) special Independent
Media event, co-sponsored by Students for Social Responsibility!
Come watch a
sneak preview of Norman Solomon's new film "War Made Easy: How
Presidents and Pundits Keep Spinning Us To Death"
The film is narrated by Academy
Award-winner Sean Penn.
Following the film, local Marin
publisher David Mathison
('Be The Media') will moderate a session with the filmmaker, author and media critic Norman
Solomon. He will speak on "Iraq and Beyond: Endless War or Informed
Democracy?" How do presidents and pundits use spin to win public support for
war?
For directions or more information, click on the image to the left. Tickets only
$8 at the door, proceeds benefit the Independent Media Guide to Marin.
Wheelchair accessible.
Norman Solomon's War Made
Easy Saturday April 21, 2007 at 7:30pm
Olney Hall
College of Marin
Kentfield, CA
Monday April 9, 2007 at 6pm:
Marin Peace and Justice Coalition Pot Luck
Share
a pot luck dinner with friends and enjoy a
presentation by David
Mathison for dessert - yum!
BE THE MEDIA is an independent
media encyclopedia compiled by local Marin publisher David Mathison.
Come hear David talk about the exciting dynamics of new independent media
methods, and how you can get your message out by leveraging grassroots media.
Marin Peace and
Justice Coalition
Monday April 9, 2007 at 6pm
First United Methodist Church
9 Ross Valley Dr
San Rafael (across from Bedrock Music on the
Miracle Mile)
March
12, 2007: Seniors for Peace, Mill Valley, CA The first public presentation on my upcoming book, BE THE MEDIA, will be
given to the Mill Valley Seniors for Peace. Thanks to Vera Falk for organizing
this, and Chairman Bill Usher. The presentation will take place at 2pm at the
Redwoods Retirement Community, 40 Camino Alto, Mill Valley, CA.
The group is committed to world
peace, social justice and genuine democracy in their lifetime. Their average age
is 86. They hold street
demonstrations against the war every Friday, and silent candlelight vigils every
Sunday night. They hope that peace, love, and justice will prevail on earth.
January 12-14, 2007: The National Conference on Media
Reform: FreePress.net is hosting their 3rd conference on media reform in
Memphis TN. Speakers this year include Bill Moyers, Ben Bagdikian, Phil Donahue,
Amy Goodman, Jane Fonda, Danny Glover, Robert Greenwald, and host Robert
McChesney. I have the pleasure of presenting on behalf of Media Action Marin with Sue Buske
from the Buske Group on Sunday Jan 14
from 9-10:30am in Lobby room L12.
Our topic is "Organizing for
Cable Access in a Changing Regulatory Environment"
Negotiations with your cable company are a way to win a
chance for your community to get its own TV channel, video equipment and studios
for free public use, free Internet for community members, and more. With big
telephone and cable companies re-writing video franchise regulations to suit
their interests, advocates need to understand the franchise process. This
workshop will provide a brief overview of cable franchise agreements and then
illustrate what you can do to help your city get more from your cable company.
Participants will learn step-by-step how to how to create enough public pressure
for success in getting or maintaining community media.
Presenters:
Sue Buske and Randy Van Dalsen, Buske Group;
David Mathison, Media Action Marin
October
6-8, 2006: ACME Summit:
"Facing the Media Crisis: Media Education for Reform, Justice and Democracy"
Featuring 50 workshops and 20 plenary keynotes,
including: Democracy Now! host Amy Goodman, author Bill McKibben, author Diane
Wilson, U.S. Senate Candidate Bernard Sanders and actor David Strathairn.
The
workshop, The $3 Million Dollar MAM: A Cable Franchise
Workshop For Community Media Advocates:
With big telephone and cable companies currently
re-writing video franchise regulations to suit their needs, it is extremely
important for community media advocates to understand the cable franchise
process. This workshop shows how Media Action Marin (MAM) helped win $3 million
from Comcast after a grueling 6-year negotiation. This money will fund the
creation of a non-profit, independently run
Community Media Center (CMC) to host Marin’s Public, Education and
Government (PEG) channels. Participants will learn how to get more for their
communities from their cable franchise negotiations. Handouts include the “Independent
Media Guide of Marin;” the actual proposal used to create Marin’s
CMC; and a chapter from the book BE THE MEDIA called “How
To Create A Community Media Center.”
September
17, 2006 (1pm):
Celebrate Independent Media with Amy Goodman of Democracy Now!
Angelico Hall, Dominican University.
Amy
and her brother, investigative journalist and author David Goodman, were on hand
to discuss their new book, "Static: Government Liars, Media Cheerleaders, and
the People Who Fight Back."
I spoke for a few
minutes at this event on behalf of Media Action Marin, and to introduce and thank Amy Goodman for
helping Marin get an independent, non-profit Community Media Center to run
Marin's Public, Education, and Government channels.
I used the
opportunity to gather signatures to attach to a Federal Communications
Commission (FCC) comment on media ownership regulations. I also introduced Kim
Spencer, President of LinkTV.
The event was
produced by the Marin Peace and Justice Coalition as a benefit for the
Independent Media Guide of Marin. The
guide lists independent sources of information in print, on TV, radio and the
Internet.
MPJC is distributing 22,000 copies
of the Guide throughout Marin.
May
13-15, 2005: National
Conference for Media Reform:
The conference will provide a forum to
discuss visionary and practical solutions to the problems of our media. It will
bring together activists, media creators, academics, and policy makers for three
days of learning, sharing, networking and momentum building.
November 12, 2004: Next Generation Summit:
I facilitated a workshop
with artist, cartoonist, musician and author Keith Knight called "Taking Care
of Business: Professional Development."
More than 75 artists, activists and funders discussed issues of artistic
development, economic sufficiency and movement building at the Next Generation
Summit.
November 12-14, 2004: Hecho en Califas
Festival. Over the past five years, the Hecho en Califas Festival has
offered a high visibility opportunity to bring together young Latino music,
spoken word, theater and visual artists who address social issues such as
bilingualism, cultural identity and the criminalization of youth through their
work.
November
2-4, 2004:
Licensing
International Networking Conference: The
Link
conference is tailored to licensing executives - a meeting place for licensors,
licensees, retailers, agents, marketers, and the media. Ms. Joyceann Cooney,
Editor-In-Chief of License! magazine,
arranged for me to interview leading industry executives.
July
1-4, 2004: Declarations
of Media Independence:
Co-sponsored by ACME, Media-Alliance and the University of San Francisco. The
conference covers
media literacy education, independent media, and media reform. I
served as chairman of the Publicity Committee.
June
24-25, 2004: SuperNova 2004:
Supernova explores the decentralization of communications, software, and media
in a unique, interactive format. I
videotaped part of the first day of the
conference for the conference convener, Kevin Werbach.
June
14, 2004: Central Coast of California Sustainability Network: Trends in
Independent Media - Media Within Your Reach I presented on trends in independent media at the Central Coast Sustainability
Network meeting. C3SN is the Central Coast of California's only
professional network dedicated to restorative and responsible commerce,
sustainable business development, and 'green' capitalism, providing networking
and co-learning opportunities. Their formal purpose is to facilitate and
accelerate the development of businesses and industries with sustainability at
their core.
June 5-6, 2004: PlaNetwork
Conference: Planetwork illuminates the critical role that the conscious use of
information technologies and the Internet can - and indeed must - play in
creating a truly democratic, ecologically sane and socially just future.
The Planetwork conference explores how the creative application of digital tools –
visualization technologies, software, and the Internet, among others – can open
new possibilities for positive global change.
I videotaped conference sessions for the
organizers, and interviewed the keynote speakers, Ben Cohen of TruMajority
and Joan Blades of MoveOn.org.
July 30, 2001: Book Tech West,
San Francisco, CA.
Book
Tech hosts the leading electronic and
book publishing product and service suppliers. Good
for members of the publishing
team, especially executives, managers, directors and supervisors of production,
design, content, internet and manufacturing.
Speaker:"New Opportunities in Content Syndication", by
David Mathison, CEO, Kinecta
July 10-11, 2001: Internet Content Conference,
Los Angeles, CA.
This
energetic panel discussed different
models for content acquisition and distribution, and how to leverage content syndication or
aggregation to enhance brand and extend reach.
Shows how these can become viable alternative revenue streams.
Panelist: "Aggregation, Syndication...and the latest trends" David Mathison, CEO, Kinecta Kevin Clark, CEO, ScreamingMedia Joel Maske, CEO, iSyndicate Nick Denton, CEO and Founder, Moreover.com
June
20-22, 2001: Streaming Media West 2001, Long Beach, CA.
"Streaming
media news and information is increasingly becoming an important piece of daily
content for net businesses and consumers." Panelists discussed ways to
obtain news and
information on-demand.
Panelist: "Digital Media Zone" Live Talk Show: Your Streaming News
and Information. Hosted by Rae Zander
April
8-13, 2001: Seybold Publishing Conference, Boston, MA.
"The Ultimate Cross-Media Publishing Event", Seybold Seminars delivers the most
up-to-date information and content related to content creation, management and
delivery.
Panelist: "New
Content Delivery Methods" <-- Link to view transcript. David Mathison, CEO, Kinecta Bill Foulkes,
Vice President, Business Development, Context Media Robert Olson,
Executive Vice President, DVDemand Susan Pickering, Moderator,
Executive Director, International Webcasting Association,
Washington, D.C.
March 15, 2001: Internet World Conference, Los Angeles, CA.
Internet
World (Penton Media NYSE: PME) is a leading, global business-to-business media
company that produces market-focused magazines, web sites, trade shows and
conferences.Internet World Conferences are great for networking
and sales.
Speaker, "Distributing Your Own Content Using ICE", by
David Mathison, CEO, Kinecta
March 8, 2001: Digital Hollywood Conference,
San Jose, CA.
"Syndicating
content on the Internet is not a simple proposition. Keeping control of your
data is the most important element. Therefore, making it available to others in
a secure, traceable, scaleable and ultimately profitable environment is the
goal. Whether your organization is syndicating audio, video, graphics or text in
live feeds or from archives, finding the right partners and resources is a
priority."
Panelist: "Content Syndication Technology to Enable and Enhance the
Business Model" David Mathison, CEO, Kinecta Alan Saldich, Director, Business Development, Inktomi Michael Collette, Senior Vice President, Marketing, ICTV Bill Foulkes, Vice President, Business Development, Context Media
(MODERATOR)
December 1,
2000: Web Metrics Conference, by SRI, San Francisco, CA
"Web Metrics: Monitoring, Measuring and Multiplying Your Web Strategy".
Proven methods to increase your customers, your profits, your market share.
Evaluate demographic and research data to improve services and increase profits.
Chairman: Keynote, Opening Remarks
by
David Mathison, CEO, Kinecta, December 1, 2000 Speaker: "Measuring Content Usage Across A Syndicated Network",
by David Mathison, CEO, Kinecta
In a distributed world of intersecting content, property rights and royalties,
new tools are required to manage and measure performance in the decentralized
web ecosystem. We are still battling with the legacy of vertical,
centralized, site-specific businesses plans, measurement tools, "stove-pipe"
applications and content management systems originally designed for management of a single site, not networks
of sites in a distributed environment.
September
29. 2000: Monetizing Digital Content, by SIIA(Software & Information
Industry Association), Washington, DC. "The Software & Information Industry
Association is the only trade association with a global reach that provides a
credible, unifying voice for all businesses that provide the software and
information that underpin the digital economy."
Speaker, "Syndication: Building Your Brand in an Online Environment"
by
David Mathison, CEO, Kinecta.
The
presentation discussed attracting qualified users to your site and maintaining
ongoing relationships with them through effective branding.
September 12, 2000:
Internet Outlook Conference,
Burlingame, CA.
For the last 16 years, Technologic Partners has organized the leading venues for
industry leaders, investors and entrepreneurs to meet on market strategy and
analysis and build personal networks with key players. Only the most promising
private companies are selected to present their business plans.
Presentation: Kinecta and the Syndication Market Overview, by David Mathison, CEO, Kinecta
August
29, 2000: Seybold Publishing Conference, San Francisco, CA.
The Ultimate Cross-Media Publishing Event", Seybold Seminars delivers the
most up-to-date information and content related to content creation, management
and delivery.
Speaker: "Syndication: Moving, Managing and Monetizing Content" by
David Mathison, CEO, Kinecta Panel: "Participating in Content Distribution Networks"
<--
Link to view transcript. David Mathison, CEO, Kinecta Gayle Harrison, CEO, Strategy Associates Inc. Mark Bookman, CEO, Sentius Allan Coburn, Vice President of Product Development, ScreamingMedia William McCahey, UpdateThis.com
May 22-25, 2000: Dynamic Content 2000 Conference,
Cap Ventures, San Francisco, CA.
"The
best interactive and collaborative sites leverage dynamic content pulled from
databases, documents, email, content repositories, legacy systems, and external
information sources"
Speaker: Session 6: "Using Syndicated Content", by
David Mathison, CEO, Kinecta. May 23, 2000
Mathison presented a range of strategies and the technologies
that support them. Presented an overview of syndicators and the types of content
being distributed. Touched on the evolving role of aggregators.
According to the ACM West
website: 
David Mathison will be
participating in this Symposium for Independent Media, and presenting in the 3pm
session on Tuesday:
Announcing
a benefit for Media Alliance, co-presented by Media Alliance and Media Action
Marin.
The
Internet can be a powerful tool for communication, education, and
creativity. But many people cannot take advantage of this resource because
of financial barriers, disabilities, low-literacy, and limited English
fluency. 
Please
join us this Friday, December 14 as we tape Part one of a two-part
television program titled "Community Internet For All: Internet
Access as a Public Utility."
Alex
Mandossian will be host, with BE THE MEDIA publisher David Mathison as the
guest. 
July 30, 2001: Book Tech West,
San Francisco, CA. 
July 10-11, 2001: Internet Content Conference,
Los Angeles, CA. 
June
20-22, 2001: Streaming Media West 2001, Long Beach, CA. 
April
8-13, 2001: Seybold Publishing Conference, Boston, MA. 
March 15, 2001: Internet World Conference, Los Angeles, CA.
March 8, 2001: Digital Hollywood Conference,
San Jose, CA. 
December 1,
2000: Web Metrics Conference, by SRI, San Francisco, CA
September
29. 2000: Monetizing Digital Content, by SIIA (Software & Information
Industry Association), Washington, DC. "The Software & Information Industry
Association is the only trade association with a global reach that provides a
credible, unifying voice for all businesses that provide the software and
information that underpin the digital economy."
September 12, 2000:
August
29, 2000: Seybold Publishing Conference, San Francisco, CA. 
May 22-25, 2000: Dynamic Content 2000 Conference,
Cap Ventures, San Francisco, CA.