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Analyst Coverage |
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From 2000-2003, Forrester listed seven reports
that discuss Kinecta. Below are links to two of those reports:
Managing
Content Hypergrowth, January 2001, by John P Dalton, Harley Manning,
Katharine M Gardiner
"For syndication...create direct syndication relationships using technology
provided by firms like Kinecta."
Content
Hypersyndication, May 2000, by Daniel P O'Brien, Chris Charron, Jason
Sorley, Amy Dash
"The Net makes everyone a content distributor. Any company or
organization, "media" or not, is now a potential distributor of others' content
and services...A typical media firm will have 69 deals in 2003. Media
firms should set their content free. Pervasiveness wins mindshare and
market share. Providers who loosen the reins on their content - and
instead focus on positioning it wherever potential readers, viewers, or
listeners go - gain more in exposure and user utility than they lose in control.
Reuters - with a liberal licensing policy and no content
destination site of its own - became the leading news service on the Net."
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From 2000-2003,
Jupiter listed two reports that discuss Kinecta. Links to those
reports follow:
Content
Management Systems, April 2001
This report highlights the strategic acquisition of Kinecta by
Stellent Inc, to fill out their content management system suite.
Managing
Content Assets, November 16, 2000, by Marci Glazer
"Content distribution relationships grow in importance. Media and
entertainment sites report that business development groups strike
partnership deals faster than most firms can implement them...All of these
groups should evaluate new platforms from vendors such as Kinecta...that
focus specifically on these mundane, but still very difficult series of
technical challenges." |
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From 2000-2003,
the Yankee Group has two reports that spotlight Kinecta. Links to
those reports are below:
Segment
Consolidation Leads to More Complete Content Management Products, April
8, 2002, by Robert Perry
This report highlights the benefits of Stellent's acquisition of Kinecta
for its content syndication technology.
Digital Asset Management in the Enterprise: Making Content Actionable, March
2001, by Emily Meehan
"...Syndicators are now creating the tools and infrastructure for businesses to manage, acquire, or deliver dynamic content....Kinecta
is a facilitator for organizations where large distinguished content
providers do not want to give up their core space to a syndicator and lose
control of their content. This solution is particularly attractive to
financial firms that deal with highly proprietary information, like
Fidelity. Kinecta developed a solution to safely and
efficiently distribute proprietary data and information without forcing
Fidelity to relinquish control over content. Today, Fidelity syndicates 401k
and mutual fund data to corporations like Sun America and GE Capital, and
has direct control over their distribution chain." |
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From 1998-2003,
Seybold Reports covered Kinecta twenty-nine times. Links to
those reports are below:
The
Latest Word, March 2000, The Seybold Report on Internet Publishing, by
Mark Walter
"Kinecta
started by proving its product and is now seeking a wider audience. An
interesting future development we anticipate from Kinecta will be its
expansion into syndication services...Kinecta's
toolset will be only one facet of what makes this company worth watching."
The
Seybold Report, twenty-nine issues covered Kinecta from 1998 to
2003 |
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From 2000-2003,
the Patricia Seybold Group wrote six profiles on or about Kinecta.
Links to those reports follow:
Kinecta.Net
as an Internet Service, September 7, 2000, Customers.com, by Geoffrey
E. Bock
"Kinecta is an early example of a new genre of cyber-savvy firms:
business service providers. These firms will have the deep domain
expertise to deliver operational-level business services over the web and
hence facilitate the e-process revolution."
Patricia
Seybold Group, various reports from 2000-2003 |
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Start the Presses March
27, 2000, Computer Letter, Technologic Partners
"More intriguing to us, however, is the setup promoted by Kinecta.
The company has been attacking some of the fundamental problems hampering
the growth of syndication. Practically every subscription has required
custom-built, hand-coded plumbing to patch differences among operating
systems, distribution channels, and data formats. Kinecta's
answer has been to create what it calls a distributed information
management platform that attempts to automate the syndication process
from start to finish." |
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Syndication:The Emerging Model for Business in the Internet Era Harvard
Business Review 5/00, by Kevin Werbach
"Syndication
involves the sale of the same good to many different customers. The
practice is routine in the world of entertainment. Production studios
syndicate TV programs to broadcast networks and local stations. Cartoonists
syndicate comic strips to newspapers and magazines. The consumers of
entertainment - the people watching the TV shows or reading the newspapers -
are generally unaware of the complex, ever-shifting business relationships
that play out behind the scenes. But without syndication, the American mass
media as we know it today would not exist."
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The
Web Goes Into Syndication, July 27, 1999, Esther Dyson's Release 1.0,
by Kevin Werbach
This report quoted Mathison as saying that his company's solution was
integral to web syndication becoming both scalable and open to both small
and large participants: "Shiftkey/Kinecta creates a 24-hour lights-out
editorial operation. The beauty of SiClone is that it allows the
content to be delivered in a very straightforward format, and it can
transform that content so that it fits into the look-and-feel of an
aggregator's site." |
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Managing the Fuel of the
Digital Economy: Kinecta's Content Networks, April 2001, The Delphi
Group "In summary, Kinecta
makes it possible for organizations to provide each member of their business
ecosystems with the right content at the right time. Content networks
enabled by Kinecta help lower costs; increase productivity, reach and
revenues; and support network members in responding to changing markets and
business models. Kinecta-powered content networks provide an important
distribution dimension to the management of the information the fuels the
digital economy." |
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From 2000-2003,
Gartner listed three reports that reference Kinecta. Below are links
to those reports:
The
2002 Web Content Management Magic Quadrant, August 6, 2002, by Mark
Gilbert and Lou Latham
Stellent
Content Management System, June 19, 2002, by Karen Shegda
Web
Development: Software Comparison Columns, April 16, 2002, by Scott Beall and Robert Hodges |
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eCommerce Content
Applications Market Forecast and Analysis, 2000-2004, November, 2000, by
Albert Pang
This report includes Kinecta in Table
4: Worldwide eCommerce Content Applications License Revenue by Vendor,
1997-1999 (p.12), and Table A1: eCommerce Content Applications Vendors and
Products (p.28)
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From 2000-2003,
the Giga Group has two reports that spotlight Kinecta. Links to those
reports are below:
IT
Trends: Web Content Management, April 8, 2002, by Robert Markham
"Drivers for Web content management include concerns about vendor viability
and a shift from department to enterprise focus. Some of the trends focus on
continued market consolidation and workflow becoming increasingly
important."
ICE
Warms Up Syndication Market, But Will Web Services Freeze its Growth?,
September 8, 2000, Uttam Narsu
"Giga believes that Web Services will have no impact on ICE adoption in the
next two years, and that a convergence is likely between the evolution of
the ICE protocol and nascent Web Services efforts in 2002." |
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Content Worth Watching — Infomediaries in the Sweet Spot Outsell's
E-Brief, March 17, 2000
"Kinecta has built a platform that automates syndication and
aggregation of content. Its strategy is to make its Interact platform
ubiquitous. Infrastructure is a nice place to be, because the infomediaries
can scale and leverage their models..." |
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Companies to Watch: Kinecta - Managing the Digital Pipeline February
7, 2000 Demo Letter "Kinecta’s
management team 'gets' content. The company’s founders include Reuters
veteran David Mathison, browser design pioneer Arthur Do..." |
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Kinecta and The Selling of Business Processes March 28, 2000, IT-Director.com,
Bloor Research
"Companies that are 'content creators', may have a direct
interest in Kinecta. It provides syndication software that enables
the exchange of content between web sites. However, other companies not
involved in the content market should have an interest in the trend that
Kinecta illustrates - the 'selling of processes' over the web -
sophisticated capabilities being sold directly as a process and charged in
many instances as a transactional cost..."
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