BE THE MEDIA | News Articles related to David Mathison 1999-2002

2002	Related News Articles: January - December, 2002
	Stellent Acquires Kinecta Corporation April 3, 2002, Business Wire The article discusses Stellent's <NASDAQ: STEL> acquisition of Kinecta as a strategic move that will enhance their end-to-end content management solution by providing content integration and distribution capabilities: Vern Hanzlik, Stellent President & CEO: "Kinecta is the established leader in content distribution technology." Their leading-edge software has been implemented in high-volume, mission-critical production environments for more than two years and will quickly benefit Stellent customers." Mark Gilbert, Research Director, Gartner Group: "Syndication enables greater reach to a Web content management strategy. It allows diverse Web sites to be synchronized, so that content discrepancies are not an issue." Andrew Warzecha, SVP, META Group: "This technology will become critically important to Global 2000 organizations struggling to gain control of their content."
	Taming The Content-Management Tiger June 21, 2002, Information Week, by Tony Kontzer Discusses Stellent's acquisition of the Kinecta Corporation. "In the great business scramble to get a handle on digital information, syndicating content has become a cumbersome process. Several content-management vendors are attempting to ease that burden...and Stellent Inc has married Kinecta Corp's aggregation and distribution technology with its own content-management application."
	Defeating the Downturn: Syndicators Turn to the Enterprise February 2002, EContent, by Thomas Pack Discusses the importance of the Kinecta Content Directory, "...a remotely hosted online service that helps companies build a searchable, categorized listing...designed to reduce the cost of maintaining a content network by automating many interactions associated with it." EContent Magazine's Guide to the Content Companies to Watch 2002 EContent Mentions the importance of Kinecta's patent-pending content tracking technology, Content Metrics, developed by Kinecta co-founders Arthur Do, Adam Souzis and David Mathison. Content Metrics provides companies with usage statistics for their syndicated content on partner sites. It can record click-throughs of URLs embedded in content, providing page view and unique visitor data for designated content packages.
2001	Related News Articles: January - December, 2001
	Content Management: Integrate To Dominate August 7, 2001, Internet Week, by Barbara DePompa Reimers Article discusses how Fidelity Investments Institutional Services Co. uses the Kinecta system to provide syndicated information such as prospectuses, financial info and analysis, to clients and brokers and insurance wholesalers. Fidelity distributes mutual funds through brokers at more than 4,200 financial institutions, and offers mutual funds and financial services to over 60,000 financial advisers.
	B2B Content Networks: The Backbone of E-Business 7/16/01, Knowledge Management Magazine, by Kinecta Corp This is a Kinecta White Paper that proposes a structure for creating content exchange networks among partners and clients. Outlines processes, requirements and benefits of content redistribution, syndication and repurposing.
	Kinecta Aims to Automate Content Exchange May 15, 2001, InfoWorld, by Cathleen Moore Discusses the Kinecta Content Directory, which allows corporations to build a categorized and searchable online listing of business content, easing the process of exchanging content within and between businesses.
	Online Content: It’s All About Processes May 14, 2001 ContentWire Discusses the Kinecta Content Directory: "By enabling self-subscription, the Kinecta Content Directory offloads the amount of resources required to manage increasing volumes of content and the increasing numbers of online consumers of that content..."
	ICE Keeps Data Fresh May 7, 2001, InternetWeek, by Chuck Moozakis "...Fidelity Investments, which offers the AdvisorXpress information service that is based on a combination of ICE and technology developed by Kinecta Corp. AdvisorXpress, which launched last fall, is aimed at independent financial planners who want to enhance their Web sites with content generated by Fidelity as well as other sources..."
	Do-It-Yourself Syndication, page 1 pg 2 April 2001, EContent, by Johanne Torres In this interview/profile, David Mathison discusses the importance of using a syndication platform like Kinecta's because it provides a direct connection between content providers and subscribers, as opposed to an outsourced service with an intermediary in the middle. This is especially true for publishers that wish to maintain *full control* over their content, brand and partnerships. Go Forth and Syndicate: Five Questions to Ask When Getting Started August 2001, EContent, by Thomas Pack This article is a great starting point for any company or individual looking to begin a syndication program. State of the Content Industry: Content Management Technology: A Booming Market 3/01, EContent, by Bill Trippe "...Next-generation content management systems will require integration with or support for syndication to multiple sites, said David Mathison, Kinecta Corporation Chairman and CEO. The ability to automatically distribute content to partners, suppliers and..."
	Realizing the Value of Online Content February 2001, Knowledge Management Magazine, by David Mathison In this article written by David Mathison for Knowledge Management Magazine, he asserts that companies can fully realize the value of their content by leveraging the syndication model - the simultaneous publication of content to multiple outlets. Syndication of content can strengthen alliances, benefit partners, attract users, increase market reach of a content provider's brand, reduce the costs of acquiring new customers and generate incremental revenue through subscription fees or advertising revenue share.
	Pulse Q & A with David Mathison February 2001, Publish Magazine In this Publish Magazine interview, David Mathison explores the reasons for founding the Kinecta Corporation, which provides infrastructure that streamlines the syndication process for global content providers such as Fidelity, the Financial Times, the Economist and Reuters. It also looks at his role as former vice president of global syndication for Reuters NewMedia, where he built products in the mid-1990's designed to deliver Reuters financial, text, audio, video and multimedia content over the internet instead of costly satellite, FM and terrestrial methods.
	Online Content Syndication Tool Free To Download February 20, 2001, Content Wire "We are committed to provide solutions that meet or exceed our customers' requirements for ongoing content distribution," said David Mathison, Kinecta CEO.
	Tech Companies See the Importance of Collaboration January 11, 2001, UpsideToday, by John F. Ince In this interview with Upside, David Mathison discusses how painful it was to distribute digital assets in the early 1990's, since all the big players - AOL, CompuServe, Prodigy, etc. - had proprietary online systems. To deliver content, one had to write in the Blackbird format to deliver to Microsoft, or Rainman to get into AOL. The environment was a heterogeneous mess, therefore only large publishers could leverage the syndication model.
	An Interview with David Mathison of Kinecta January 29, 2001, InternetCONTENT From InternetContent's interview with David Mathison: "Syndication technology plays a key role in the content distribution process, and it is an essential tool for the materialization of any business model based on online content...Kinecta has been the among the very first companies to enter this space. David Mathison, founder and CEO, has been around a long time..."
	Kinecta Cashes In January 16, 2001, Internet.com "Kinecta's syndication strategy complements Adobe's market vision by providing a powerful business process that is central to Network Publishing," says Fred Mitchell, VP Venture Development, Adobe Systems..."
2000	Related News Articles: January - December, 2000
	The Website is the Business December 1, 2000, Fortune This article shows how Kinecta eases the pain of business partnering, smoothing the way for content providers to license, reformat, and electronically distribute their holdings to any number of partners.
	The Language Of E-Business: Technology of the Year Runner-up: XML 12/18/00 Informationweek, by Jason Levitt "ICE is used by companies such as Adobe, Kinecta, National Semiconductor, Reuters, and Vignette to syndicate content to multiple parties or to ..."
	Kinecta's Content Distribution Tool Lightens Up December 15, 2000, San Diego Times "Kinecta Corp. is releasing a free content-distribution tool, Syndicator Lite, which is based on the Information and Content Exchange (ICE) XML protocol, an open interoperability standard promoted by the ICE Authoring Group...“
	Computerworld's Top 100 Emerging Companies To Watch in 2001 November 13, 2000, Computerworld View List Kinecta was one of 100 companies selected by Computerworld that demonstrated industry leadership in new and emerging markets. Each of the companies honored introduced IT innovations or addressed major IT challenges with unique, forward-looking products and services.
	Realizing The Value Of Online Content November 13, 2000, ZDNet by David Mathison, special to InteractiveWeek In this article David Mathison wrote for Ziff Davis, he discusses syndicated distribution and exchange with other companies to mutual advantage.
	Getting A Grip on the Value of Online Content November 27, 2000, by David Mathison, special to Digitrends In this article David Mathison wrote for Digitrends, he discusses how businesses can make money on the Internet through syndication. "Many companies today publish articles, product information and commentary on their Web sites. What they may not realize is that the content they're creating for their own site and for internal purposes has potential relevance for business partners, customers and other sites."
	Best of the Web: Swap Talk October 2000, Inc. Magazine, by Ilan Mochari Inc invited Kinecta CEO David Mathison to join a panel of CEOs to evaluate six barter sites on criteria such as inventory, pricing, and ease of use.
	Kinecta Works to Scale the Tower of Babel September 27, 2000, Upside Today, by Suzanne Northington "Publishers regularly receive content from partners in multiple languages - from text to graphics to HTML to streaming media. It's a clumsy system that Forrester Research analyst Dan O'Brien characterizes as no better than faxing. Kinecta, an information exchange service startup, has created a system for transmitting digital content between two points, say between a syndicator and its news distributors..."
	Make the Web Your Operating System September 4, 2000, CNN.com, by Lisa Schmeiser "Web sites that push syndicated content out to other sites -- or rely on other Web sites' syndicated content for their own pages -- need a way to control what gets sent to whom, and what gets published where. Kinecta lets syndicators assemble and monitor content packages for their subscribers; and for subscribers, Kinecta's a handy way to control the placement and appearance of syndicated content on their Web site."
	Kinecta Intros Enterprise Edition and Tracking Service September 4, 2000, The Online Reporter Kinecta built the platform to allow for syndication of HTML, XML, streaming audio and video, affiliate marketing programs and other types its customers might want to distribute. TrafficRegister is a hosted service that automatically tracks content usage across a syndication network and produces reports based on information tracked. Reports can be generated daily, weekly or monthly and are presented in HTML charts and graphs.
	Can Syndication Save Content? September 4, 2000, The Standard, Hane C Lee "...syndication is opening new avenues for distribution that could potentially affect the delivery of all kinds of digital content. For example, syndication technology firm Kinecta offers an infrastructure that lets content providers and distributors directly exchange content among members of the network..." Decoding Business: Syndicate or Perish June 5, 2000, The Standard, by Nicholas G Carr "As [Kevin] Werbach, managing editor of Release 1.0, explains, syndication has long reigned as the model in Hollywood, where informational content like TV and radio programs are packaged and distributed by flexible, ever-shifting networks of companies and individuals. But now that more business involves the exchange of information, syndication is becoming possible, perhaps inevitable, in every industry."
	Working the Web - Companies Go Online to Create Websites August 31, 2000, Macworld "Remotely accessing applications via the Web has become more common among recreational Web users, but professional use of the Web has largely been relegated to company intranets and password-protected FTP sites. A host of new products at Seybold aim to change that, offering computer users the chance to manage project development and administrate Web sites via Web-based interfaces."
	Products Keep Web Content Fresh August 28, 2000, Information Week, Alorie Gilbert "The Internet lets companies aggregate and distribute information to expand business models in new ways. That has created a massive problem--keeping distributed information fresh. Two online content-management software vendors are introducing product enhancements this week to help manage this problem. Kinecta Corp. is introducing an updated version..."
	Kinecta Connects Users with Content Using ICE May, 2000, Newspapers & Technology, Lisa Larson "Kinecta's customers are the world's largest electronic publishers, with massive amounts of content and thousands of online partners," said David Mathison, chairman and chief executive officer of Kinecta, citing Reuters, Fidelity Investments, Thestreet.com and Red Herring as examples."
	Online Syndication Still A Dream For Most April 10, 2000, Internet Week, Paula Jacobs "Content syndication has existed for years with the syndication of news, editorial columns and comic strips to media subscribers. Content today can include anything from graphical images to calendars, or immediate delivery of timely information. Distribution is very complex, it's difficult to identify the range of supplier and customer relationships and the different agreements between content providers and customers..."
	Kinecta Technology Haiku July, 2000, webtechniques "Listen to the stream Singing knowledge of ancients. The bandwidth's low hum."
Pre-Y2K	Related News Articles: Pre-Y2K
	Syndication Prognostication November 1999, Red Herring, Andrew P Madden interview with J Neil Weintraut "The idea of syndication on the Internet runs back as far as 1995. The first two instances I can think of were when Reuters syndicated its content and the credit card entities syndicated their transaction services..." Syndicating the Internet Red Herring, J Neil Weintraut, September 1977 "Syndication is emerging as the next-generation business architecture of the Internet."
	Self-Service Syndication With ICE November 1999, Webtechniques Magazine, Dan R Greening "Newspapers, product retailers, and Web portals ... can invest in developing their own original content, as does Web Techniques magazine, or they can assemble material from several outside sources and rebrand it under their own name. The San Francisco Chronicle newspaper assembles its comic page by buying comic strips from King Features and Marvel. Wyle Electronics creates product-information Web pages by assembling data sheets from electronics manufacturers. Excite buys news from Reuters and UPI..." Back to Top