2002

The article discusses Stellent's acquisition of Kinecta as a strategic move that will enhance their end-to-end content management solution by providing content integration and distribution capabilities:

Vern Hanzlik, Stellent President & CEO: "Kinecta is the established leader in content distribution technology." Their leading-edge software has been implemented in high-volume, mission-critical production environments for more than two years and will quickly benefit Stellent customers."

Mark Gilbert, Research Director, Gartner Group: "Syndication enables greater reach to a Web content management strategy.  It allows diverse Web sites to be synchronized, so that content discrepancies are not an issue."

EContent Magazine's Guide to the Content Companies to Watch 2002 EContent

The article mentions the importance of Kinecta's patent-pending content tracking technology, Content Metrics, developed by Kinecta co-founders Arthur Do, Adam Souzis and David Mathison.  Content Metrics provides companies with usage statistics for their syndicated content on partner sites.  It can record click-throughs of URLs embedded in content, providing page view and unique visitor data for designated content packages.

2001

Realizing the Value of Online Content February 2001, Knowledge Management Magazine, by David Mathison

In this article written by David Mathison for Knowledge Management Magazine, he asserts that companies can fully realize the value of their content by leveraging the syndication model - the simultaneous publication of content to multiple outlets.  Syndication of content can strengthen alliances, benefit partners, attract users, increase market reach of a content provider's brand, reduce the costs of acquiring new customers and generate incremental revenue through subscription fees or advertising revenue share.

Pulse Q & A with David Mathison February 2001, Publish Magazine

In this Publish Magazine interview, David Mathison explores the reasons for founding the Kinecta Corporation, which provides infrastructure that streamlines the syndication process for global content providers such as Fidelity, the Financial Times, the Economist and Reuters.  It also looks at his role as former vice president of global syndication for Reuters NewMedia, where he built products in the mid-1990's designed to deliver Reuters financial, text, audio, video and multimedia content over the internet instead of costly satellite, FM and terrestrial methods.

Tech Companies See the Importance of Collaboration January 11, 2001, UpsideToday, by John F. Ince

In this interview with Upside, David Mathison discusses how painful it was to distribute digital assets in the early 1990's, since all the big players - AOL, CompuServe, Prodigy, etc. - had proprietary online systems. To deliver content, one had to write in the Blackbird format to deliver to Microsoft, or Rainman to get into AOL.  The environment was a heterogeneous mess, therefore only large publishers could leverage the syndication model.

2000

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