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Articles of Interest:  David Mathison:  2002
Back to Business Wire Stellent Acquires Kinecta Corporation April 3, 2002, Business Wire

The article discusses Stellent's acquisition of Kinecta as a strategic move that will enhance their end-to-end content management solution by providing content integration and distribution capabilities:

Vern Hanzlik, Stellent President & CEO: "Kinecta is the established leader in content distribution technology." Their leading-edge software has been implemented in high-volume, mission-critical production environments for more than two years and will quickly benefit Stellent customers."

Mark Gilbert, Research Director, Gartner Group: "Syndication enables greater reach to a Web content management strategy.  It allows diverse Web sites to be synchronized, so that content discrepancies are not an issue."

Andrew Warzecha, SVP, META Group: "This technology will become critically important to Global 2000 organizations struggling to gain control of their content."

EContent Magazine's Guide to the Content Companies to Watch 2002 EContent

The article mentions the importance of Kinecta's patent-pending content tracking technology, Content Metrics, developed by Kinecta co-founders Arthur Do, Adam Souzis and David MathisonContent Metrics provides companies with usage statistics for their syndicated content on partner sites.  It can record click-throughs of URLs embedded in content, providing page view and unique visitor data for designated content packages.


Articles and Interviews by David Mathison: January - December, 2001

Realizing the Value of Online Content February 2001, Knowledge Management Magazine, by David Mathison

In this article written by David Mathison for Knowledge Management Magazine, he asserts that companies can fully realize the value of their content by leveraging the syndication model - the simultaneous publication of content to multiple outlets. 
Syndication of content can strengthen alliances, benefit partners, attract users, increase market reach of a content provider's brand, reduce the costs of acquiring new customers and generate incremental revenue through subscription fees or advertising revenue share.

Pulse Q & A with David Mathison February 2001, Publish Magazine

In this Publish Magazine interview, David Mathison explores the reasons for founding the Kinecta Corporation, which provides infrastructure that streamlines the syndication process for global content providers such as Fidelity, the Financial Times, the Economist and Reuters.  It also looks at his role as former vice president of global syndication for Reuters NewMedia, where he built products in the mid-1990's designed to deliver Reuters financial, text, audio, video and multimedia content over the internet instead of costly satellite, FM and terrestrial methods.

Tech Companies See the Importance of Collaboration January 11, 2001, UpsideToday, by John F. Ince

In this interview with Upside, David Mathison discusses how painful it was to distribute digital assets in the early 1990's, since all the big players - AOL, CompuServe, Prodigy, etc. - had proprietary online systems. To deliver content, one had to write in the Blackbird format to deliver to Microsoft, or Rainman to get into AOL.  The environment was a heterogeneous mess, therefore only large publishers could leverage the syndication model.

Do-It-Yourself Syndication, page 1  pg 2  April 2001, EContent, by Johanne Torres

In this interview/profile, David Mathison discusses the importance of using a syndication platform like Kinecta's because it provides a direct connection between content providers and subscribers, as opposed to an outsourced service with an intermediary in the middle.  This is especially true for publishers that wish to maintain full control over their content, brand and partnerships. 
An Interview with David Mathison of Kinecta January 29, 2001, InternetCONTENT

From InternetContent's interview with David Mathison: "Syndication technology plays a key role in the content distribution process, and it is an essential tool for the materialization of any business model based on online content...Kinecta has been the among the very first companies to enter this space. David Mathison, founder and CEO, has been around a long time..."


Articles and Interviews by David Mathison: January - December, 2000
The Website is the Business December 1, 2000, Fortune

This article shows how Kinecta
eases the pain of business partnering, smoothing the way for content providers to license, reformat, and electronically distribute their holdings to any number of partners.
Computerworld's Top 100 Emerging Companies To Watch in 2001 November 13, 2000, Computerworld View List

Kinecta was one of 100 companies selected by Computerworld that demonstrated industry leadership in new and emerging markets. Each of the companies honored introduced IT innovations or addressed major IT challenges with unique, forward-looking products and services.
Realizing The Value Of Online Content November 13, 2000, ZDNet by David Mathison, special to InteractiveWeek

In this article David Mathison wrote for Ziff Davis, he
discusses syndicated distribution and exchange with other companies to mutual advantage.
Getting A Grip on the Value of Online Content November 27, 2000, by David Mathison, special to Digitrends

In this article David Mathison wrote for Digitrends, he discusses how businesses can make money on the Internet through syndication.  "Many companies today publish articles, product information and commentary on their Web sites. What they may not realize is that the content they're creating for their own site and for internal purposes has potential relevance for business partners, customers and other sites."
Best of the Web: Swap Talk October 2000, Inc. Magazine, by Ilan Mochari

Inc invited Kinecta CEO David Mathison to join a panel of CEOs to evaluate six barter sites on criteria such as inventory, pricing, and ease of use.
Kinecta Works to Scale the Tower of Babel September 27, 2000, Upside Today, by Suzanne Northington

"Publishers regularly receive content from partners in multiple languages - from text to graphics to HTML to streaming media. It's a clumsy system that Forrester Research analyst Dan O'Brien characterizes as no better than faxing. Kinecta, an information exchange service startup, has created a system for transmitting digital content between two points, say between a syndicator and its news distributors..."
Decoding Business: Syndicate or Perish June 5, 2000, The Standard, by Nicholas G Carr

As Werbach, managing editor of Release 1.0, explains, syndication has long reigned as the model in Hollywood, where informational content like TV and radio programs are packaged and distributed by flexible, ever-shifting networks of companies and individuals. But now that more business involves the exchange of information, syndication is becoming possible, perhaps inevitable, in every industry."

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