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BE THE MEDIA University presents the
Blockbuster Online Success System
This
NOVEMBER you will learn how to make a living doing what YOU love, on your
time, from your own home – all from the industry’s leading experts.
Have you always wanted to be “the
BOSS?”
Are you a media creator, entrepreneur,
or professional looking to earn or supplement a livable income without giving
your time, money, and intellectual rights to a major corporation, label,
publisher, or any other gatekeeper?
If this is your dream – it’s now only
one click away!
Our Blockbuster Online Success
System (BOSS) will show you absolutely everything you need to know to
build a successful online presence and potentially earn a huge income right now.
We have gathered over 30 industry
leaders and online success stories for three preview calls, ten ground-breaking webinar classes, and
three bonus classes
focused on your online media success.
That’s
16 sessions with over 30 hours of original course material from
EXPERTS.
You can
view from the comfort of your own home (or anywhere), at any time.
Each 2 hour online webinar is
offered in a live, fully-immersive learning environment including live links,
graphics, audio, video, chat, and a live question and answer session. All
classes are saved so you can listen at anytime.
ALL CLASSES START 8pmET / 5pmPT
HERE
IS WHAT YOU GET: 
How does one separate true media
experts from all the self-proclaimed “gurus” out there?
Scratch the surface of many of today's self-proclaimed
"gurus," and you will find they lack experience, endorsements, and client testimonials.
Experts, on the other hand, have significant real-world experience in their field,
solid endorsements from respected peers, and grateful praise from a lifetime of satisfied customers.
A "New
Media" expert - for 20 years!
 In
1994, when I joined Reuters, I was one of the youngest vice-presidents in
the company.
I was eager to prove that the internet (still new at that time) had
made sharing information and content incredibly fast, simple, and profitable -
even for the world's largest news agency!
That’s why I helped them pioneer the syndication technology that enabled
them - and you - to share information instantly with incredible results.
I then founded a company called Kinecta, where as CEO, I raised $30 million in
under 2 years from investors such as Canaan Partners, Fidelity, Reuters, and
Adobe.
Kinecta was acquired by Stellent in 2002, which was acquired by Oracle in 2004
for $440 million.
At Reuters, Kinecta, and now Be The Media, my mission is to
help you widely distribute your products,
services, and messages.
Why? Because I want YOU to have the same power, reach,
and immediacy of the world's largest news agency.
Get
results FAST - learn from the experts!
You can be confident that all the knowledge in this system
will give you results, whether you want to become an in-demand,
highly-paid keynote speaker or a successfully published author, musician, or
filmmaker.
More than 30 EXPERT faculty members will teach you the
secrets of their online success. They're the BEST in their fields.
In one complete online
webinar success system, together we'll teach you how to build an audience, earn more
revenues, and achieve independent success.
Key things you will learn:
How to reach a massive online audience who will love and buy your work.
How to create a professional online presence that will effectively build your
brand.
How to become a master at social networking sites Twitter, Facebook, and
LinkedIn.
How you can be the media creator, entrepreneur, writer, speaker, musician,
filmmaker, or broadcaster you always wanted to be – at almost no cost to you.
How to earn a recession-proof livable income with only 1000 fans (customers,
patrons, or friends).
How to work independently: being your own boss while owning your intellectual
property.
Online reputation and brand management, or how to present yourself as an expert
and monitor what others are saying about you.
How to work SMART instead of working hard with proven time management and
metrics tools and techniques.
How to use URL shorteners such as bit.ly to increase and track your
click-through rate.
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Special Guest Expert
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1,000 True Fans
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Kevin Kelly
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Kevin Kelly is author of the best-selling New Rules
for the New Economy, the classic book on decentralized emergent
systems Out of Control, and his new book, "What Technology Wants."
His writing has appeared in the NY Times, the Economist,
Time, Harpers, Science, GQ, and
Esquire.He is Senior
Maverick and Editor-at-Large for Wired magazine. He helped
launch Wired in 1993, and served as its Executive Editor
until January 1999.
He is currently editor and publisher of the Cool Tools website,
which gets 1 million unique visitors per month.
From 1984-1990 Kelly was publisher
and editor of the Whole Earth Review, and oversaw the
publication of 4 versions of the Whole Earth Catalogs,
compendiums evaluating the best "tools" available for
self-education. Over a million copies have been sold.
Kelly founded the on-going Hackers
conference, and helped launch the WELL, a pioneering online service
started in 1985. He is a member of the Global Business Network, a
Fellow at the Center for Business Innovation, and is on the Board at
the SEI Center for Advanced Studies in Management at the Wharton
School, University of Pennsylvania.
Kelly also serves on the Board of
the Long Now Foundation, which is building a clock and library that
will last 10,000 years.
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Learning Outcomes
In this free preview call, we will teach you how to earn a living by finding and
engaging with your
TRUE FANS (customers, patrons, and friends).
Find out why Wired co-founder Kevin Kelly feels that "anyone producing works of
art needs to acquire only 1,000 true fans to make a living."
Learn how to find tens or hundreds of thousands of "lesser fans," and how to
turn them into true fans.
Learn how to get your true fans to purchase nearly anything and everything you
produce.
Fan funding: Explore real-world examples of artists using micropatronage to
create your next business, book, music, film, or fund your favorite cause.
Hear how musician Jill Sobule raised $89,000 in just two months from her web
site to create her new album - all from fan donations.
Discover the enablers of the micropatronage model, such as IndieGoGo,
Kickstarter, and Fundable.com.
Why having a DIRECT relationship with your true fans is critical, and what tools
you can use to DO JUST THAT.
Learn how to apply the True Fans model, using real-world case studies and best
practices.
Guest experts will share their successes in using this model in business, online
publishing, books, music, film, journalism, and coaching/consulting.
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| SUNY
Brockport students after Society for Professional Journalists keynote
by David Mathison |
University
of Nebraska College of Communication student after keynote by David
Mathison |
Long Island
University Telecommunications Faculty with Be The Media and David Mathison |
Back to:
Here is what you get
Special Guest Expert
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The Independent Media
Renaissance
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Mickey Huff
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Mickey Huff is Executive Director of the Media Freedom
Foundation, an associate professor of history at Diablo Valley
College, and editor of Project Censored 2011, where he also helps
coordinate the International College and Affiliates Program.
He has taught courses in history, US media history, sociology of
media and censorship, popular culture, and critical thinking at
several colleges, including adjunct lecturer in sociology at Sonoma
State University, and a visiting scholar for the academic library at
the University of Nebraska–Lincoln. Huff was previously co-director
of the alternative public opinion research agency, Retropoll.
Huff has given addresses at colleges, public radio and TV stations,
community halls, and bookstores across the US. His work has appeared
in numerous outlets as well as several academic journals and
university publications, and he hosted the Modern Media Censorship
lecture series at Sonoma State University in fall 2008.
Huff is also a musician and composer of over twenty years and lives
with his family just outside Berkeley, California. |
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Learning Outcomes
In this free preview call, we will discuss how authors, musicians, journalists,
and filmmakers are taking advantage of today's unprecedented opportunities to be
heard.
Learn the benefits of independent media and self-publishing.
Learn the downsides to going the "traditional" route of getting a major
publisher, label, or film distribution deal. Learn why those deals made little
sense in the past, and why the make even less sense now.
The importance of strategic partnerships with like-minded individuals,
nonprofits, and other organizations to advance each other's goals.
Learn the dirty little secret about American Idol and other reality shows -
hint: the contracts border on indentured servitude.
Learn the challenges of the new model - now that everyone is a publisher,
musician, filmmaker, journalist - how can artists get heard above the fray? How
can consumers know who to trust?
Learn how consumer behavior is changing - from consumers of a product, to
patrons of an artist - and how that affects you and your work.
Learn about censorship and centralized control over distribution - and how you
can get your message or your product to break through.
Learn how to survive and thrive as an artist, even with a "small" base of fans
and collaborators.
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Back to:
Here is what you get
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Special Guest Expert
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Re-purposing: How Experts Build Empires
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Janet Switzer
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Janet Switzer has been the 'secret weapon' behind many
of the world's best-known authors, speakers and celebrity
experts -
Chicken Soup for the Soul®
co-founder Jack Canfield, Automatic Millionaire
author David Bach, underground marketing guru Jay Abraham, and
The One Minute Millionaire author Mark Victor Hansen,
among others.
Janet helps experts
attain worldwide status and million-dollar incomes by building
publishing empires around their business strategies, training
concepts, industry expertise and unique market posture.
Her multi-media
short-course How Experts Build Empires:
The Step-By-Step System
for Turning Your Expertise Into Super-Lucrative Profit Centers
is the industry's definitive work on the subject of developing
and marketing information products.
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Learning Outcomes
In this free preview call, Janet will teach you how to repurpose your information
products into higher value offerings, so you don't leave any money on the table.
Product Pricing Curve: The real secret behind building massive wealth online,
which is to give your customers exactly what they want – a diversified set of
products.
Learn how to apply the Product Pricing Curve to uncover hidden - and potentially
lucrative - revenue streams.
Become the "go-to" expert: The simple yet amazingly effective method of
leveraging your base to upsell personal coaching, mentoring, and consulting
services – and be paid hundreds of dollars per hour.
Become a *Digitally* Published Author: Creating, promoting, and selling eBooks
and PDF’s that will not only generate revenue, but also brand you as an expert
in your field and draw future customers all the time.
Sell Your Voice: Repurpose speeches, interviews, podcasts, webinars, and tele-classes
into stand-alone audio products such as downloads and DVD’s – basically making
even more money off your content with almost no extra work on your part.
Video Monetization Program: Take your message and expertise directly to DVD or
online video to further monetize your content with very little effort and almost
no cost.
Blockbuster Appearances: Leveraging all your efforts to become a highly paid,
in-demand speaker for conferences, businesses, organizations, workshops, and
in-person training seminars.
Creating Virtual Events: Drive your followers to profitable virtual webinar
courses that you can host from the comfort of your own home.
Setting Up Live Events: An in-depth guide to hosting live events, with advanced
techniques on finding sponsors and partners, setting up seminars and workshops,
and using online promotion to drive hundreds of people to your offline event.
Guest experts will share their success stories in business, online publishing,
books, music, film, journalism, speaking, and coaching/consulting.
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Back to:
Here is what you get
Expert Faculty
List Building Strategies |
Bernadette Doyle |
Bernadette Doyle is a small
business marketing expert. She started her self-employed career as
a corporate sales trainer, and quickly established a successful
business providing training to organizations like Aviva, Sony and
AIG.
Over the past 3 years she's built
a million dollar plus online business, while working from home and
running her business part time while raising her 2 sons.
She currently works just 3 days a
week, and has set up her business so she can work from ANYWHERE in
the world. She's already helped thousands of clients
to do it, and now she's ready to help you TOO. |
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Learning Outcomes
Top 10 Ways to
Build Your List: A complete step-by-step guide to going from zero to
having thousands of potential customers right at your fingertips.
List Building
Secrets: Proven ways to build a targeted list full of quality
leads who will respond to your every call to action.
Leveraging Other
People’s Lists: Effective affiliate marketing and cross-promotion
techniques that will expose your products and services to already
waiting and willing lists of thousands.
Email Marketing
Strategies: Writing killer sales copy that will increase email opens,
click-throughs, and result in sales EVERY TIME you reach out to your
list.
List Building
Foundation: Setting up your list manager, autoresponders, sending
broadcasts, split tests, tracking your results, and much more.
Small is good: How you can make a living with only 1000 true fans
(customers, patrons, and friends) and how to get them.
How to build a loyal following of fans and convert their interest
into multiple streams of income.
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David Mathison with Craigslist
founder,
Craig Newmark |
David
Mathison after his 3rd keynote in 2010 to the United Nations |
David
Mathison signing books & building his list at Book Expo America |
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"Every level of expertise left
the class with a wealth of new knowledge!" |
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Angela Daffron
Jodi's Voice |
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"I recently attended David's Be the Media
University and was yet again amazed at the information he was willing to
share and the ease at which he broke down the information for everyone in
the class from beginner to well-advanced.
Every level of expertise left the class with a
wealth of new knowledge! I would highly recommend David and/or his
products! An amazing person producing incredible and helpful tools!"
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Back to:
Here is what you get
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Special Guest Faculty
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Planning Your Web Site
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Christina Hills |
Christina Hills is a teacher/trainer/mentor when it comes to
building an online business. Known by many as the “Shopping Cart
Queen," Christina helps business owners, coaches, speakers,
authors, musicians, VA's and entrepreneurs understand and use
Wordpress, website tools, shopping cart systems, membership programs,
and autoresponders.
With her training, you can more effectively sell online by fully
engaging with your customers and following up with your prospects. Her
skills and background are unquestionably ‘technical’; yet her style is
completely ‘user friendly’ and marketing oriented.
Christina worked in Burbank, CA on TV commercials as an animator for
the network promotions division of NBC-TV. She went on to spend
five years as a senior technical director in the Feature Film Division
at George Lucas’s Industrial Light & Magic in Marin County, CA.
There she worked on films such as Star Wars: Episode I,
Jurassic Park II (The Lost World), The Perfect Storm, ET
the Extra Terrestrial, Twister, Mars Attacks!, and
more. |
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Learning Outcomes
Learn how to
create a web site
that’s easy to create, that YOU have
control over, that releases you from the grips of your webmaster and is a magnet
for people as well as search engines.
Learn the difference between the old, Web 1.0 days (Dreamweaver, FrontPage,
Java, Perl, and HTML coders who you can't reach, won't make changes after hours,
and overcharged you for small changes) and today's Web 2.0 world featuring
hosted tools like WordPress that you can access from anywhere, at anytime,
without any specialized knowledge.
Navigating the WordPress dashboard.
Using Pages versus Posts (the "blog" part of WordPress - posts become RSS feeds,
pages do not).
Deciding on your WordPress Theme design. Customizing your theme. "Fixed
homepage" theme designs.
The difference between a theme and a template. Template examples.
WordPress website design, layout, and sidebars
Your header graphic vs. an image in the page/post vs. and image in the sidebar.
Finding a theme for your website. Free vs. paid themes.
Action steps: Planning your site. Reviewing themes and other sites on the
internet.
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Here is what you get
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Expert Faculty
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7 Ways Your Website Can Really Work For Your Business
Building online relationships, getting clients, and making money |
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Lisa Manyon |
Lisa Manyon is the President of Write On ~ Creative Writing
Services, LLC., Professional Copywriter, Marketing Strategist and
Published Author specializing in POWERFULLY communicating your
marketing message to increase results.
Lisa is a master of
matching your message to market in your authentic voice. Manyon has a
passion for helping people reach their individual goals.
She helps
transform dreams into manageable action steps with tangible results.
Her passion for authentically sharing newsworthy messages has earned
her recognition for press release and publicity results.
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Learning Outcomes:
Determine the purpose of your website and understand the importance
of messaging and strategy.
Create a symbiotic relationship between your online and offline
marketing efforts so your all of your all of your marketing,
advertising and promotional efforts are working together to increase
your brand and message.
Build relationships by gifting knowledge and offering something of
value for no cost.
Continue the online relationship with marketing techniques to
reinforce the know, like and trust factors.
Leverage your expertise online to drive traffic to your website and
increase credibility.
Gain additional online exposure via news by leveraging things you're
already doing in your business to gain publicity online and offline.
Create a sales funnel or tiered offerings to continue the
relationship with your clients and show them the next logical step
to doing business with you.
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Search Engine Optimization
Getting targeted traffic to your web site or blog |
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David Mathison |
David Mathison is author of the book, BE THE
MEDIA, which was featured in the NY Times after selling over 5,000 copies
in 11 days via his web site, Twitter, and Facebook.
From 1994-1999, Mathison was Vice President with Reuters, the
world's largest news agency, where he pioneered online content
syndication.
From 1999-2002, as founder and CEO of
the Kinecta Corporation (now part of Oracle), he raised $30 million
in 2 years. |
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Learning Outcomes:
Search engines and directories such as Google and Yahoo are the main
sources of free traffic to your site and blog. Learn how to improve
your search engine results.
Maximum Search Engine Optimization: Everything from fundamentals like setting up
effective keywords and links, to advanced tools such as RSS syndication, Digg,
Reddit, and Delicious that will drive massive traffic to your site.
On-page optimization: The importance of meta tags, keywords,
placement, emphasis.
Off-page optimization: How to get links back to your site from
authority sites, to increase your natural search engine traffic.
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AdSense Secrets and Mobile
Applications |
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Joel Comm
AdSense Secrets
Joel Comm
Mobile apps |
Joel Comm is a NY Times bestselling author, new media
innovator, keynote speaker, social media evangelist, mobile marketing
innovator, and entrepreneur who has been online for over 20 years.
In 1995, Joel launched WorldVillage.com, a family-friendly portal to
the web. He is the co-creator of ClassicGames.com, which was acquired
by Yahoo! in 1997, and now goes by the name Yahoo! Games.
Since then, Joel's company, InfoMedia, Inc., has launched dozens of
web sites which offer online shopping, free stuff, and website
reviews, as well as top-ranked mobile apps such as the most talked about iPhone app of all time.
Joel is the author of many popular books, including the NY Times
Best-Seller, The AdSense Code; Twitter Power: How to
Dominate Your Market One Tweet At a Time; and KaChing: How to
Build An Online Business That Pays and Pays, which teaches people
how to build their own online business.
Joel will teach us how to earn money from Google's Adsense, and
how to harness the power of mobile applications to expand your brand’s
reach and engage in active relationship marketing. |
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Learning Outcomes:
How to get
Google to send you money: Joel makes sense of AdSense and Ad networks to both increase your
exposure and earn passive revenue from your site or blog.
Learn the latest strategies, tactics, and techniques from the author of the the
definitive, 235 page, NY Times bestseller, The AdSense Code.
Find out how revenue from Google AdSense still deposits thousands of dollars
into Joel's bank account each WEEK. He has deposited over THREE MILLION DOLLARS
from this program, and helped others make millions.
Learn the step-by-step plan Joel used to make his web site pay the bills NOW,
instead of costing him money, and the stories of dozens of other people who he's
taught his Google secrets to.
Mobile Web
Sites and Applications (Apps): How to take advantage of the
rapidly growing mobile market, from one of the leaders in mobile application
development.
With over 50 million iPhone, iPad, and iPod Touch owners, YOU and your products
need to be on the iTunes app store.
Joel has been developing apps for the iPhone since day 1. With over 10 apps in
the app store, including one that was #1 in the iTunes store for 22 days, Joel
is uniquely qualified to demonstrate the numerous ways in which businesses can
leverage the power of mobile.
Discover how mobile applications can be created to brand your business, acquire
valuable data, generate revenue, create profitable back-ends, and more.
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My Survey Expert
Using surveys to engage your
fans.
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Jeanne Hurlbert |
Jeanne Hurlbert, PhD is an expert in survey research, social
networks, and social media. As Professor of Sociology at Louisiana
State University, she has used surveys to study social networks for
more than 20 years.
With partner Mike Koenigs, Jeanne co-created MySurveyExpert.com
to help business use surveys to create products to order, generate
proof to skyrocket conversions, and find the ticking time bombs in
their businesses before they explode.
She's working with some of the top marketers
in the industry, like self-made millionaire Ali Brown, Mike Koenigs
of
Traffic Geyser, Tony Robbins, Joe
Polish, and Stompernet.
Jeanne has been featured or quoted in The WSJ,
The NY Times, The LA Times, USA Today,
Oprah and Friends, Forbes.com,
Smart Money, CNN, NPR, The
History Channel, and ABC News. |
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Learning Outcomes:
How surveys can help you know who your customers and prospects are -
and what they want - giving you vital knowledge for
increasing opportunities and revenues.
How and why surveys are a critical “tool of the trade” that lets you
do everything from segmenting your list to skyrocketing
conversions to creating products to order.
How knowing your market will let you CRUSH IT when optimizing
your site for search engines.
How blog polls can jumpstart traffic and conversation on your
blog.
Why mobile surveys are the hottest and least-leveraged
tool out there right now. Learn how Jeanne just created mobile
survey templates for her community!
Learn various techniques to leverage surveys for PR and publicity.
Hear real-world case studies, such as a minister who
leveraged a survey for PR/publicity in more than 130 media outlets.
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Bye-Bye Boring Bio
Transform your boring bio from wallpaper to WOW - right now!
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Nancy Juetten
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Nancy Juetten is on a mission to
banish boring bios forever so clients can welcome more of the clients,
speaking gigs, and media interviews they seek. Nancy
created Bye-Bye Boring Bio to help coaches, consultants, solopreneurs,
speakers, and authors attract clients, speaking gigs, and media
attention now.
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Learning Outcomes:
Are you frustrated that you can’t find the time to
focus on a good bio or speaker sheet?
Do you struggle with self promotion, or fear that your
writing abilities aren’t up to snuff?
Want to
appeal to your ideal client or conference audience?
What is it costing you in
lost new opportunities NOT to have a winning bio right now?
Learn the ABC’s of common bio blunders that stand in the way
of attracting quality leads and prestigious interview opportunities.
The four S’s every bio should include.
Why one-size-fits-all bios rarely fit all situations.
What every radio host wants from from you.
What every event emcee wants from you that serves your
interests just as much as his!
The biggest time savers you gain by getting your bio in great
shape now.
How to set yourself apart from every other expert and why you
must begin right now!
Stunning bio transformations that demonstrate how you
can turn your bio around in record time.
Transform your
boring, boilerplate, and bland bio to ROCK STAR status.
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David Mathison with
Arianna
Huffington
Founder,
The Huffington Post |
David Mathison with
Vint Cerf
Chief Internet Evangelist
Google |
David Mathison with
Jane
Hamsher
Founder,
Firedoglake.com |
Back to:
Here is what you get
Expert Faculty
The Self Publishing Boot Camp |
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Carla King |
Carla King began her publishing career as a technical writer in the
mid-80's and rode the wave of technology through multimedia, web
development, enhanced e-books, and new media and publishing
consultant.
Her first self-published book was a 1994 guide to Cycling the French Riviera.
In 2001 she self-published Wild Writing Women: Stories of World Travel,
which was picked up by a traditional publisher.
In 1994 Carla was recruited by O'Reilly and Associates to pioneer
the art of the realtime internet travelogue with her American
Borders Motorcycle Diaries, a journey around the USA on a cranky
Russian sidecar motorcycle.
Carla co-founded the Self-Publishing Boot Camp providing educational workshops, books, and resources for
self-publishers. She also makes sense of self-publishing by
contributing commentary and how-to articles on PBS MediaShift. |
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Learning Outcomes:
Setting expectations: Determining the value-add a book will give your
business, not only in book sales, but in increased recognition of your
expertise, advertising, speaking opportunities, and other benefits.
Building your platform: How to satisfy your audience now by publishing
drafts as they are completed as blog entries, podcasts, and videos on
your website, or as articles and stories in places like Scribd, eHow,
and examiner.com.
Publish the e-book first: Why you should self-publish your e-book
version first, or even exclusively, to be read online, on e-readers or
mobile devices, and the three easiest ways to make that happen now.
Demystifying e-book formatting alphabet soup: What you really need to
know about EPUB, DTP, TXT, DOC, RTF, PDB, HTML, AZW, PDF, MOBI, and
more! How to format your e-book so it is accepted into distribution
and aggregation programs to get your book into the e-tailers and
devices including the iPad and Kindle.
Editing: How to hire a developmental editor, a copyeditor, and a
proofreader and why you should spend money on this step.
Design: When you need to use InDesign or Quark and when you can use
Microsoft Word for layout, and how (and why) you need to hire a design
professional.
E-book, print book, or both? The similarities and differences between
designing an e-book and a print book and the skills needed to design
an interior and a cover including standard book sizes, fonts, and
layout programs.
Digital Rights Management (DRM) and copyright: Why you do not want to
protect your book with DRM encryption. Sharing, pricing, and copyright
lessons from the music industry.
Understanding ISBNs and bar codes: How to buy ISBNs and bar codes
directly from Bowker, why you need a block of 10, and when to assign
what to each format: e-books, print books, audio books, enhanced
books.
Choosing a POD author services company: When it's smart and not smart
to use a subsidy (aka vanity) press like iUniverse, Lulu, AuthorHouse,
Xlibris, FastPencil, Lulu, Blurb, or CreateSpace (just to name a few).
When you're ready to print: Making the case for a) short run printers,
b) Lightning Source's POD program, and c) CreateSpace with its
direct-to-Amazon program.
Enhanced books and apps: The difference between enhanced e-books and
book apps, gathering the assets you need to make them worth doing, and
how to DIY or hire it out.
Trends: What's happening on the bleeding edge of publishing and what
need to know and what you can ignore as a self-publisher despite the
media hype.
The three best places to start building your platform and publishing
your book, now, today, for immediate results.
Financial asset: Your book is a huge financial asset with capable of
generating multiple streams of income.
Keep your royalties: Find out how self-publishers earn a higher
percentage of royalties than authors who accept traditional publishing
contracts.
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Turning
Teleseminar Content into Hundreds of Thousands of Dollars
Through
the Power of Repurposing
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Kathleen Gage |
Kathleen Gage, The Street Smarts Marketer™, is an
internationally recognized Internet Marketing Advisor who works with
spiritually minded coaches, speakers, authors and consultants who
are ready to turn their knowledge into money-making products and
services.
Kathleen has been making a great six figure income for many years
through teleseminars. She has taught thousands of
authors, speakers, coaches and consultants how to build their
business with information product development with teleseminars at
the core.
Kathleen is a master at repurposing teleseminar content into various
information products including mentoring courses, eBooks, eReports,
podcasts, home study courses, membership programs and books.
Her methods are simple, easy to follow and very results driven. Whether you have never hosted a
teleseminar or offered hundreds of them this session is for you. |
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Learning Outcomes:
Learn some of the most powerful strategies to turn teleseminars into
nonstop revenues.
Find out how to establish credibility and expert status in
virtually any industry through simple repurposing strategies.
Learn 7 of the best products to develop from your teleseminar
content.
Discover 7 great benefits to repurposing your teleseminar
content.
Learn how to determine what your market wants, needs and is
willing to pay for.
Discover the “fastest to market” and “most profitable”
information products you can spin off from your teleseminars.
Find out the pros and cons of repurposing your teleseminar
content.
Discover how you can make thousands of dollars by hosting
FREE teleseminars.
Learn
how to build a sustainable revenue stream regardless of what
others say about the economy.
Repurpose speeches, interviews, podcasts, webinars,
and tele-classes into stand-alone audio products - make more money
off your content with almost no extra work.
If you have not yet incorporated teleseminars into your product
offerings you are likely leaving thousands upon thousands of
dollars on the table and not reaching as much of your market
as you possibly can.
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Publicity for Authors with Dan Janal |
Dan Janal |
Daniel Janal is a very successful entrepreneur, professional
speaker, best-selling author, and marketing coach who helps clients
build their businesses by improving their strategy for using
publicity, marketing, Internet marketing, e-commerce and sales.
A former public relations executive,
Dan Janal was on the PR team that launched America Online, the #1
online service and personally directed the PR launch of Grolier’s
Electronic Encyclopedia, the first consumer software program ever
produced on a CD-ROM.
To see how Dan can help you improve
your business, go to prleadsplus.com. |
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Learning Outcomes:
Complete
Promotion Guide: Dan provides methods to get people talking about you and your products
across the country, including writing press releases, submitting articles and
content to blogs and print publications, wooing traditional and online media to
tell your story, and getting interviews to reach new audiences.
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David
Mathison with
Robert Kiyosaki
Author,
Rich Dad, Poor Dad |
David
Mathison with
Dan Poynter
Publisher
Self-Publishing Manual |
David
Mathison with
Mark Victor Hansen
Author,
Chicken Soup for the Soul |
Back to:
Here is what you get
|
Expert Guest Faculty
|
Package your Product like a Superstar!
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Dan Beck |
Dan Beck is a veteran innovator in music industry marketing who
launched V2 Records in North America for Virgin entrepreneur Richard
Branson.He spent 20 years
building the artist roster at Epic Records, where his creative and
strategic marketing work contributed to the careers of artists such as
The Clash, Michael Jackson, Moby, Cyndi Lauper, Gloria Estefan, Sade,
Luther Vandross, Pearl Jam, Stevie Ray Vaughan, Tammy Wynette, Charlie
Rich, Cheap Trick, Ted Nugent, and Boston, among many others.
He’s written songs with Hall of
Famers Dion DiMucci and Felix Caveliere.
He started the first major publicity
department in country music.
Dan was also at the forefront in the creative
launch of music video.
His licensing strategy helped launch Moby,
forever changing the industry’s model of using music licensing as a
marketing tool.
Dan is also founder of the boutique entertainment marketing company, Big Honcho
Media, LLC. |
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Learning Outcomes
In this unique class, Dan will teach you the same techniques he used to package
superstar celebrities such as Michael Jackson, Moby, Peal Jam, and the Clash.
Learn how to use music licensing as a marketing tool.
Learn how to use video to expand your base and increase your revenues.
Don't miss this incredible session with the master of packaging and publicity,
Dan Beck!
|
Back to:
Here is what you get
Expert Faculty
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Rock Star Guerrilla Music Marketing Online
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Bob Baker |
Bob Baker is the author of the highly acclaimed Guerrilla Music
Marketing Handbook and several other books, including Branding
Yourself Online and Unleash the Artist Within.
He also developed the “Music
Marketing 101” course at Berkleemusic, the online continuing
education division of Berklee College of Music.
Bob is an indie musician and former music magazine editor who is
dedicated to showing musicians of all kinds how to get exposure,
connect with fans, sell more music, and increase their incomes
through their artistic passions.
Since 1995 Bob has published “The Buzz Factor” ezine, one of the
first music tips email newsletters in existence.
He was one of the early proponents
of musicians taking their careers into their own hands and not
relying on major record labels or industry gatekeepers to save them.
Bob is on a mission to empower
artists using his articles, ezine, blog, podcast and video clips. |
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Learning Outcomes:
Discover the secret "Octopus Marketing Formula" that the most
successful independent musicians use to attract fans and make money
online.
Learn the 5 elements of an effective music website.
Unleash the #1 marketing asset that every artist needs to succeed --
and the two-step process to make it work.
Discover Bob's Top 10 websites that every musician -- regardless of
genre -- needs to have a presence on (and several other key sites
you should strongly consider).
Employ these rarely used search techniques to uncover the most potent
websites to reach your ideal fans.
Implement the potent "fruit stand" strategy to power your Internet
music promotion.
Understand the "3 Steps to Effective Music Marketing" and how to apply
them to ensure your success as an indie artist.
Learn the crucial difference between Creating Awareness and truly
Engaging with your fans.
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Outsourcing the Muck Work
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Derek Sivers |
Derek Sivers is the founder of CD Baby. A professional
musician (and circus clown) since 1987, he started CD Baby by
accident in 1998 when he was selling his own CD on his website, and
friends asked if he could sell theirs, too.
CD Baby became the largest seller of
independent music on the web, with over $100M in sales for over
150,000 musician clients.
He won the 2003 World Technology Award. Esquire
Magazine's annual "Best and Brightest" cover story said Derek "is changing the way music is bought and sold ... one of the
last music-business folk heroes.”
In 2008, Derek sold CD Baby to
focus on his new ventures to benefit musicians, including his new
company MuckWork where teams of efficient assistants help musicians
do their “uncreative dirty work”. |
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Learning Outcomes:
Learn about the emerging "artist services" model to outsource the
things you are not good at to maximize your productivity
Learn how to identify the things you want to outsource (like
publicity and administration), and those you should absolutely do
yourself (such as creating great music and fan experiences)
Repurposing for musicians |
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Robert Laughlin |
Since 1982, Robert Laughlin has taught almost 25,000 people
(including David Mathison) how to play the piano at his unique One
Day Piano Workshops.A few
years later he took his company national by finding and training
over 300 other piano players to teach and market his piano
workshops. In the mid 1990's he brought his teaching and marketing
system to Europe.
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Learning Outcomes:
How to repurpose almost any hobby or interest into an income
producing stream with practically no investment or risk to you.
A quick way to turn your interest into a seminar or workshop.
Find joint
venture partners who will give you a place to give your workshop
(for free), advertise it (for free), get attendees (for free), do
the registration and bookkeeping (for free), and then send you a
check.
Strategies for turning this hobby or interest of yours into an
ongoing cash machine. If Robert can do it for piano lessons, it can
be done for any thing.
How to Create an Award-Winning Talk
Show |
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Alan Levy with
David Mathison at the United Nations |
Alan Levy is the CEO of
BlogTalkRadio, which allows anyone, anywhere the ability to host a
live Talk Radio show, simply by using a telephone and a computer. It
is the largest and fastest-growing social radio network on the
Internet, with tens of thousands of hosts and millions of listeners.
David Mathison's BlogTalkRadio show
won the Small
Business Trends Top 100 Best Small Business Podcasts of 2010
award, along with the WSJ, the NYTimes, Economist, TIME, CNN Money,
Business Week, the BBC, and Robert Scoble. Guests have included
author Seth Godin, singer Jill Sobule, craigslist's Craig Newmark,
Wikipedia's Jimmy Wales, and Woodstock creator Michael Lang.
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Learning Outcomes:
We'll show you how it has never been easier (or cheaper) to bring your
voice directly to your audience.
How to book top notch talent that will increase your audience size.
How to create the show, run the switchboard, improve the show's
production value with professional voiceovers, intros, outros,
bumpers, and Podsafe music.
Tips for show promotion and publicity to get more listeners.
Attracting Paying Sponsors: Businesses and organizations would love to
pay you to promote to your audience. Learn what they are looking for.
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Starting your own label: Think BIG
with Charles Fisher |
|
Charles Fisher
Founder,
HHSYC.org
Randy Fisher
Executive Director, HHSYC.org |
From 1984-1989, Charles Fisher
was business consultant to Russell Simmons, former Uptown
Records CEO Andre Harrell and Cold Chillin’ Records
CEO Tyrone Williams.
In 1991, he discovered and launched
the career of two-time Grammy award winning R. Kelly, and
managed the careers of two-time Grammy award winning LL Cool J
and the Lost Boyz.
From 1992-1997 he was the executive
director for LL Cool J's Camp Cool J Foundation.
From 1995-1997 he was LL Cool J’s
Personal Manager and Business partner, where he secured:
* FUBU apparel endorsement deal
* NBC/UPN TV show In the House
* St. Martin's Press publishing deal for the bestseller I
make my own Rules
* Warner records label deal for
the Rock the Bells recording company
* Coke endorsement deal (1st hip-hop celebrity to do so)
* Major League Baseball endorsement deal
He consulted to FUBU, Quincy Jones, Michael Jordan,
and the White House, where he helped launch President Clinton’s AmeriCorps program.
In 2001, he founded the National Hip-Hop Summit Youth Council (www.HHSYC.org)
with Randy Fisher as Executive Director.
HHSYC is a non-profit
designed to improve the image and unity within the multi-billion
dollar Hip-Hop industry.
In 2004, HHSYC launched their
Entertainment Business Program in partnership with the City University
of NY, co-sponsored by Russell Simmons and Universal Music
Group.
Courses include: How to Start a
Record Label, Music Marketing & Promotion, and Audio & Video
Technology.
In 2011 they will launch a new global
reality TV Show entitled Time 2 Shine featuring hot new
talent from all over the world.
The winner gets a recording contract,
with studio time going to 2nd and 3rd place finishers to record a
single that will be used to shop for a record deal.
IF YOU GOT SKILLS, IT'S YOUR TIME 2 SHINE. |
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David Mathison with
Slash
Velvet Revolver
Guns 'N Roses |
David Mathison with
Garrison Keillor
Host,
A Prairie Home Companion |
David Mathison with
Shana
Morrison
after speech at Book Passage bookstore |
|
"...Be The
Media University courses help people put what they've learned to use in
their own business or organization." |
|
Elizabeth Cottrell
Freelance Writer
Owner, RiverwoodWriter, LLC |
|
"I am very excited to see the
"Blockbuster Online Success System" that
Be The
Media University will be offering later this fall. Not only do I plan to
sign up myself, but I will also recommend it to anyone with an online
business or an online presence. Here's why:
David Mathison is an excellent teacher. What makes his content outstanding
is that he has compiled a comprehensive array of "best practices" and
presents them in context, so students will understand not only what
to do but also why and exactly how.
This is a
connect-the-dots approach that is missing from many online courses. Rather
than overwhelm and confuse,
Be The
Media University courses help people put what they've learned to use in
their own business or organization."
|
Back to:
Here is what you get
Expert Faculty
Video Syndication and Traffic Geyser |
|
Mike Koenigs |
Mike
Koenigs is an internet marketer, video producer, speaker, and
creator of the Web 2.0 syndication service, Traffic Geyser,
an online tool and service that distributes over a million videos
per week.
Traffic Geyser generates web
traffic and leads for you in minutes by sending video content to
over 120 video sites, social bookmarking, social media, blog, and
podcasting directories.
Mike has served as a producer,
marketer, and consultant for Sony Entertainment, 20th Century Fox,
3M, General Mills, Dominos Pizza, Ralston, Mazda Motors, and New
York Times bestselling authors and celebrity speakers, including
Paula Abdul, Tony Robbins, Brian Tracy, and Mark Victor Hansen.
Mike has created over 300
web sites and 30+ products. |
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Learning Outcomes:
Learn how to use video to skyrocket your site to the top of the search
engines. Mike shares his step-by-step system to get tons of free web
traffic.
Build your list, and quickly and easily create an automated process to
capture leads and sales
Get an instant online marketing blueprint to grow your business and
promote yourself IMMEDIATELY.
How to create online video content fast and easy, and share your video
message with the world - instantly.
Leverage social media networks to get more traffic, and create a
community of raving fans.
Find targeted prospective buyers using video and social media
networks.
|
Hybrid Distribution
(NOTE: Pre-recorded) |
Peter Broderick |
Peter Broderick is
President of Paradigm Consulting, which provides consulting services
to filmmakers and media companies. He was founder and President of
Next Wave Films, which helped launch the careers of exceptionally
talented filmmakers from the U.S. and abroad.
A company of the Independent Film
Channel, Next Wave supplied finishing funds and other vital support
to filmmakers, and financed digital features through its production
arm. |
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NOTE: This call is pre-recorded
|
Learning Outcomes
Viral Video: Creating and publishing online videos that will drive
your fans WILD at almost no cost, every day! Includes extensive guides
to popular video sites Youtube, Ustream, LiveStream, and Blip.
Video Blog Star: Setting up a blog with video as the primary content
has never been easier.
Video Monetization Program: Take your message and expertise directly
to DVD or online video to further monetize your content with very
little effort and almost no cost.
Mobile Movies: Tips to take advantage of the future of mobile video
(video and film from cell phones, tablets, etc).
Low Budget Filmmaking: The radical new model of low budget digital
moviemaking and the tools you will need to pull it off.
Massive Video Distribution: Whether you want a full service deal or a
completely independent means of distribution, we explore the many
options available to get your message out.
The Desktop Studio: We explain how to set up a low-budget HD film studio
right in your own home.
Directories:
Learn which directories to list your content so it can be syndicated and distributed to a wide audience.
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David Mathison with
Bill Moyers
Journalist,
Bill Moyers Journal |
David Mathison with
Phil
Donahue
TV Talk Show Host;
Producer,
Body of War |
David Mathison with
a True Fan at a taping of The Daily
Show with
Jon Stewart |
Back to:
Here is what you get
|
Special Guest Faculty
|
Outsourcing: Get the job done with VA's
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Jennifer Rai |
Jennifer Rai, President and Founder of Today's Admin, started the
company in 2005, when she realized that an executive's outsourcing
needs do not stop with IT services, printing, and marketing.
Outsourcing administrative services is
an ever-present necessity in today's business world. Jennifer
understood and saw first-hand that executives of both large and small
companies could benefit from using an outsourced or "virtual"
administrative assistant.
The Virtual Assistant would support
the executive with special projects, in blocks of time, without having
to compensate a full-time employee or paying out benefits and overhead
expenses.
Jennifer's insight, understanding,
and genuine interest in her clients' requirements enable her to make
the perfect match between Virtual Assistant and business professional.
This perfect match is the partnership and support a business owner
needs to develop their business and increase revenue. |
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Learning Outcomes
What is a VA, and how do you find one that is a good fit for you and your
business?
How to transition from doing it all yourself to delegating.
The top five types of support that every business owner needs.
Strategies for building a successful working relationship with a VA.
|
Back to:
Here is what you get
Expert Faculty
|
How Licensing can grow your brand and company
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Stu Seltzer |
Stu Seltzer is founder and partner of Marketing On Demand, a 12 year old
consulting firm specializing in licensing, partnership marketing,
and strategic alliances.
He has been in the licensing industry for almost 20 years, and has
worked with over 100 clients including BB King, the Rolling Stones,
Royal Doulton, Ebay, The Weather Channel, FTD Flowers,
Starwood
Hotels, and Good Humor.
His extensive first-hand knowledge of the industry and skills as a
negotiator were developed while managing the licensing for Yves
Saint Laurent of America and at the DC Comic’s division of
Warner
Bros.
Stu is an adjunct professor at New York University, where he teaches
a 3-credit class on licensing. He was a contributing author to the
“Licensing for Dummies” book published in 2007. Stu serves as a
board member the Licensing Industry Merchandisers Association
(LIMA).
He is a graduate of Lehigh University and holds an MBA from Columbia
Business School.
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Board Games: BALDERDASH
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Laura Robinson |
Laura Robinson is
the co-inventor of the classic, best-selling game BALDERDASH (15
million sold worldwide) and is known as one of the “Thomas Edison's
of the Toy Industry.” Robinson also co-created the great new game
IDENTITY CRISIS.
A married mother of
two, Laura is an accomplished actress/musician; she has also enjoyed
a successful career in film and television both in Los Angeles and
Toronto.
Robinson is a “mom
with a mission” committed to creating and marketing products like
the Count Your Blessings Game that focus on the transformational
power of gratitude. |
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Publishing: Chicken Soup for the Soul's
Count Your Blessings
|
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Elizabeth Bryan |
Elizabeth Bryan is a co-inventor of
the “Count Your Blessings Game.” She is the mom of two growing boys,
and has also enjoyed a successful career as an artist and designer.
Her mission is sharing the message of gratitude through all things
creative.
Elizabeth’s passions also extend to helping others access their
creative genius. She has been honored by various organizations for
her charitable art projects and is also the founder of G.I.F.T. (www.giftproject.net),
a non-profit organization committed to creating and marketing
products that raise awareness for various causes. |
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Art Licensing: Tara Reed
|
Tara Reed |
Tara Reed has been licensing art since
2004 and her designs can be found worldwide on a wide variety of
products in stores and online. Dishes to kitchen textiles, quilting
fabric, rubber stamps, garden flags and more.
In 2008, she
began writing and teaching about the art licensing industry -
creating the website ArtLicensingInfo.com. The website offers a wide range of
no-cost and low-cost resources such as e-books, teleseminars,
coaching, The Art Licensing Info Monthly Ask Call Series (based on
questions submitted by artists), a blog, newsletter, Facebook page,
YouTube channel and more.
She is also the author of "The Goal Wheel
for Artists" - a goal setting system that allows artists to set
goals while still working from a place of inspiration. Learn more at TheGoalWheelForArtists.com |
|
Tara Reed's Learning Outcomes:
What kinds of art work best for licensing and why.
The cash flow cycle of art licensing - how and when you make money
licensing your art.
How to think about art like a licensed artist.
How to create art collections for licensing.
Where to find manufacturers who license art.
|
Learning Outcomes
This seminar will explore strategies and case studies of using trademark
licensing as a growth strategy.
We will define and explore some of the different strategies utilized by
licensors, licensees and retailers to grow their businesses.
We will also explore some of the current trends and best practices from some of
the leading companies in the licensing industry.
Find out why licensing guru Ken Kerr said "Licensing is the fastest, simplest,
and shortest distance between an idea in your head (or someone else's), and a
lifetime stream of income in your mailbox."
Learn how licensing can multiply your resources, extend your brand, diversify
your revenue streams, and give you access to new customers, markets, channels,
and retailers.
Learn how to properly analyze brands for licensing.
Learn how to create a strategic licensing plan.
Learn how other individuals and companies utilize licensing as a strategic
growth tool.
Learn how others established a lucrative licensing revenue stream while
maintaining their brand integrity.
Learn all about online and offline licensing for publishing, music, film,
interactive, online games, and board games.
Get Started: We'll explore ways to come up with your own idea, leverage someone
else's, acquire the rights to existing properties, or boost/extend a dormant
business.
Instant licensing: Get started quickly with online licensing tips from Cafepress,
Zazzle, and Spreadshirt.com.
Publishers: Grow your existing business by licensing your published property to
everything from greeting cards and toys, to events, films, and TV shows.
Musicians: Everyone knows CD sales are down, and touring bands are struggling.
Earn extra income from licensing your songs and ringtones to everything from
cell phones to video games, and your branded images on everything from clothing
to computer screensavers and wallpaper.
We'll teach you everything you need to know to be successful: trademarks,
categories, property types, product categories, licensees, manufacturers, and
agents.
Examine a sample licensing contract, and key terms such as territory, channels,
exclusivity, guarantees, advances, and royalties.
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David Mathison with
Steven Ekstract
Founder and Publisher,
License Magazine |
David Mathison with
Larry Lessig
Creative Commons
Stanford University |
Back to:
Here is what you get
Expert Faculty
|
Twitter Revolution
|
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Warren Whitlock |
Warren Whitlock’s mission is to help
authors and businesses improve the results of their offline and
online marketing programs. Warren is a #1 best selling author,
speaker publisher, blogger, and social media marketing strategist.
Over the past decade, Warren has
taught thousands of small businesses, authors and individuals how to
use proven direct marketing principles to promote product or
service, started a trade association for manufacturers in the
imaging products industry and served on several executive boards. |
Twitter: From Basics to Advanced |
|
David Mathison |
David Mathison is author of the book, BE THE
MEDIA, which was featured in the NY Times after selling over 5,000 copies
in 11 days via his web site, Twitter, and Facebook.
From 1994-1999, Mathison was Vice President with Reuters, the
world's largest news agency, where he pioneered online content
syndication.
From 1999-2002, as founder and CEO of
the Kinecta Corporation (now part of Oracle), he raised $30 million
in 2 years. |
Learning Outcomes
Twitter
Basics: What is Twitter, what it means for your business, and how to set up a
professional account that will effectively build your brand.
Growing
Followers: Proven methods to quickly build a large and responsive following who
will buy and promote your products and services – for free!
Social Media
Integration: Choosing the right content to tweet, including incorporating your
blog, Facebook account, and other social media profiles to achieve maximum
visibility.
Twitter
Education: Everything about using Retweets, Hashtags, Lists, Twitter Search, URL
shorteners such as bit.ly, and more.
Reputation
Management: How to monitor your brand and see what people are saying about you;
allowing you to make sales, provide customer service, and even get product
feedback.
Twitter
Toolbox: How to use tools such as Managetwitter, Twitpic, TweetDeck, Twitin,
Twurl, Twitter Karma, TwtVite, Twittaholic, and many more.
Twitter
Safety Tips: Easy ways to respond and block users who may be spamming or
harassing you, activities to avoid to prevent your account from being blocked or
deleted, Twitter etiquette, and important safety and privacy issues you must
be aware of.
Advanced
Class: Important social media metrics tools to track your time and return on
investment, how to track your competitors and partners, and techniques to manage
your time efficiently for maximum productivity.
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| David
Mathison talking Twitter at Columbia-Hearst Journalism Dialogs
(2010) |
David Mathison talking Twitter at Keynote to Society for
Professional Journalists (2010) |
David Mathison and
Be The Media staff after social media presentation to
Hofstra University |
|
"He's done it himself.
He's done it for others. And he can show you how to do it, too." |
|
Liam Fayle
SUNY Brockport |
|
"David Mathison can explain in meticulous detail the ins and outs of social
media.
He knows why some users eagerly set up their
accounts only to end up "friendless" while others skyrocket to both virtual
and in-person popularity.
He's done it himself. He's done it for
others. And he can show you how to do it, too.
I was fortunate to have nine hours of his
instruction and for the price I paid, it was a steal."
|
Back
to:
Here is what you get
Expert Faculty
|
Fan Page Generator
|
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Jason Deitch |
Jason Deitch founded Fan Page Generator in 2009. He
has been following the social networking phenomenon, specifically
Facebook since 2005 when his wife became Facebook’s first Director
of Marketing. At that time Facebook had less than 1 million users
and was limited to college and high school students.
Since then, Jason has passionately studied the evolution of
Facebook’s social graph and its’ implications for businesses to use
as an appropriate and effective marketing tool. |
Facebook: From Basics to Advanced |
|
David Mathison |
David Mathison is author of the book, BE THE
MEDIA, which was featured in the NY Times after selling over 5,000 copies
in 11 days via his web site, Twitter, and Facebook.
From 1994-1999, Mathison was Vice President with Reuters, the
world's largest news agency, where he pioneered online content
syndication.
From 1999-2002, as founder and CEO of
the Kinecta Corporation (now part of Oracle), he raised $30 million
in 2 years. |
Learning Outcomes
Facebook
Basics: How to create an effective and professional profile, including choosing
the right picture, biography, and contact information.
Pages
Explained: The real difference between Personal, Fan, Cause, Group, and Event
pages, and how to use each gain massive exposure and sales.
Social
Networking Overview: The basics behind messages, likes, comments, sharing,
photos, events, video, linking, tagging, causes, and applications; and how to
effectively use each.
Content
Promotion Guide: Ways to get your friends and fans to share your message with
thousands of others (for FREE), and how to capitalize on those relationships to
build your business.
Event
Promotion Guide: Leveraging Facebook to drive traffic and promote both virtual
and “real world” offline events. After hearing this guide, you will never host
an event without Facebook again.
Facebook
Safety Tips: Ways of handling privacy issues to ensure your account accurately
reflects the professional standards and public image of you or your business,
navigating Facebook’s important privacy and safety settings, Facebook do’s and
don’ts, and how to respond to difficult issues such as negative comments,
harassment, spam, and other risks to your reputation and online security.
Effectiveness Guide: How to use your Fan page’s statistical tools to monitor
interaction, demographics, and other metrics that help you track your progress
and return on investment.
|
Back to:
Here is what you get
Expert Faculty
|
LinkedWorking with Lewis Howes
|
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Lewis Howes |
Lewis Howes is the co-author of the LinkedIn success book,
LinkedWorking, and more recently, LinkedIn Master Strategies.
Some of his other products include ShyNetworking (a
networking course for introverts), Magnetic Webinars (helping
others generate more sales through webinars) and 500 Million
Strong (the complete social media training course). Lewis has
been a featured writer on popular sites such as Mashable, ProBlogger
and Social Media Examiner. He has conducted trainings and webinars
for more than 8,000 people worldwide.
Lewis founded the Sports Executives Association and Social Media
Examiner. The Sports Executives Association is a sports industry
membership site that connects and educates people inside the sports
world.
Lewis is also a former professional athlete and two-sport
All-American. He holds the unofficial World Record for most
receiving yards in a single football game (418). |
LinkedIn: From Basics to Advanced |
|
David Mathison |
David Mathison is author of the book, BE THE
MEDIA, which was featured in the NY Times after selling over 5,000 copies
in 11 days via his web site, Twitter, and Facebook.
From 1994-1999, Mathison was Vice President with Reuters, the
world's largest news agency, where he pioneered online content
syndication.
From 1999-2002, as founder and CEO of
the Kinecta Corporation (now part of Oracle), he raised $30 million
in 2 years. |
Learning Outcomes
LinkedIn
Overview: What is LinkedIn, who is on it, and what it means for you and your
business.
Step-by-Step
Networking: How to build a quality network, attract customers, partners, and
clients, and connect with the top leaders and partners in your industry.
Reputation
Growth Techniques: How to find and engage in groups to extend your reach and
reputation, how to acquire valuable recommendations and testimonials, and
connecting with alumni, community, and professional organizations.
LinkedIn
Basics: Effective ways to handle invitations, introductions, recommendations,
status updates, and more.
Business-to-Business Guide: How to find experts, consultants, freelancers, and
potential employees to help you achieve success. Alternatively, how to best
offer your expertise and services, and build demand for both.
Security
Setup: How to set privacy settings to make the most of your profile without
compromising security.
LinkedIn
Do’s & Don’ts: A list of activities to avoid to prevent your account from being
blocked or deleted.
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David
Mathison
in the Security Council
United Nations (2010) |
David
Mathison
at the
US Embassy in
Zagreb, Croatia |
David
Mathison
with
FCC Commissioner
Jonathan Adelstein |
Back
to:
Here is what you get
Expert Faculty
HARO: Everyone is an expert at
something |
Peter Shankman |
Peter
Shankman is perhaps best known for founding Help A Reporter Out, (HARO) which
in under one year became the de-facto standard for thousands of
journalists on deadline, with more than
125,000 expert sources around the world looking to be quoted in the media.
HARO is currently the largest free
source repository in the world, sending out over 1,200 queries from
worldwide media each week.
Peter is also CEO and founder of The Geek Factory, Inc, a boutique
Marketing and PR Strategy firm. He is author of Can We Do That?!
Outrageous PR Stunts That Work and Why Your Company Needs Them.
Peter blogs at shankman.com. |
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Learning Outcomes:
How everyone is an expert at something (this means YOU),
and how HARO helps you connect with journalists on deadline
who need your expertise.
How citizen journalists, bloggers, hosts, and podcasters can use
HARO to book reliable and credible sources, guests, and
participants for their programs.
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How to use sound bites to get the
media attention you want
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Susan Harrow |
Susan Harrow has run Harrow Communications for over 20 years.
It is a
media coaching and marketing firm in Northern California whose
clients range from CEOs to soccer moms, reality TV stars to rock
stars.
Susan specializes in presentation and media coaching, and creating
marketing strategies for Fortune 500 CEOs, Internet millionaires,
world renowned speakers, best-selling authors and successful
entrepreneurs whose work has passion and heart. |
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Learning Outcomes:
BE PREPARED when the media calls! Know what to do and say, and
learn how to make the most of the opportunity.
Of course your sound bites are clever, witty, and topical.
But do they enable and support growing your business?
Make the most of your limited air time with sound bites that
focus on business growth.
Create sound bites that get results = more partners,
customers, sales, opportunities, experiences, and desired
outcomes.
Learn how to manage the media, so they don't manage you!
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PR That Rocks: Publicity for musicians |
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Christopher Buttner |
Christopher Buttner founded PRThatRocks.com
in 1994. It is an award-winning publicity agency
specializing in the representation of Indie to
internationally-recognized and award-winning entertainers, composers
and recording artists, national and regional concert tours and
events, legendary recording studios, and some of the best-known
entertainment technology and musical instrument brands in the world.
In July 2007, PRThatRocks.com was featured in PRWeek
Magazine, the publicity industry’s leading trade publication, for
its innovative campaign strategies.
Recognized as Top Publicist of
2009 "Best In The Biz List" by the National Association of Record
Industry Professionals. PRThatRocks.com also received nominations
from the 2008 LA Music Awards for Independent Music Video of the
Year and National Community Service Award. |
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Learning Outcomes:
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What to do When Things Go Wrong (and Terribly Wrong) with Publicity
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Joan Stewart |
Joan
Stewart is a media relations consultant and professional speaker
who shows
people how to use the traditional media and social networking to
establish their credibility, enhance their reputation, position
themselves as experts, sell more products and services, promote a
favorite cause or issue, and establish their companies as employers
of choice.
Her popular
electronic newsletter called "The Publicity Hound's Tips of the
Week" goes to more than 30,000 subscribers worldwide. |
|
Learning Outcomes:
Why the old saying “any publicity is good publicity” is a dangerous
myth.
Why not asking a newspaper, magazine or a blogger for a correction
when they goof can be a monumental mistake and come back to haunt
you.
How to “push down” bad news about you on Google.
When to respond to bloggers who trash you, and when to ignore them.
How to deal with media bias before, during or after the interview.
5 things you can do NOW to protect your reputation and your good
name.
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How to write press
releases for GUARANTEED results
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Dan Janal |
Daniel Janal is a very successful entrepreneur, professional
speaker, best-selling author, and marketing coach who helps clients
build their businesses by improving their strategy for using
publicity, marketing, Internet marketing, e-commerce and sales.
A former public relations
executive, Dan was on the PR team that launched America Online, and
personally directed the PR launch of Grolier’s Electronic
Encyclopedia, the first consumer software program ever produced on a
CD-ROM.
Dan conducts strategic planning
seminars and consultations for clients ranging from start-ups to the
Fortune 1000.
To see how Dan can help you improve
your business, go to prleadsplus.com. |
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Learning Outcomes:
Learn how to optimize your press releases for search engines so they
are guaranteed to deliver traffic to your site.
How to use online press releases to cash in on free media exposure,
more traffic to your web site, more hot leads, and more sales.
How to phrase your content to increase both visibility and
credibility.
Three “PR Insider Secrets” you can use right away to build your
business.
How getting your release mentioned on just a few popular blogs can
give you rapid free visibility - and incoming links to your
web site.
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Getting the attention of local media
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Jaci Clement |
Jaci Clement earned her first byline in a daily newspaper when she
was in the fourth grade. She’s been working for and with media ever
since.
Today, Clement is executive director of the Fair Media Council, a
New York metro area not-for-profit media watch organization that
educates and advocates for quality local news coverage as vital to
maintaining the community’s quality of life.
In this role, she speaks frequently
throughout the United States to business, community, and student
organizations about media issues and also writes extensively on the
topic. |
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Learning Outcomes:
What to know before you pitch a story.
How to prepare your pitch to local news media: what will
keep them on the phone; what will make them hang up.
Common mistakes people make in dealing with local
reporters, editors, journalists, and news directors.
What kinds of stories local media do and don’t cover.
What you need to do after the pitch: how to follow up, and
when.
Examples of great pitches, and some lousy ones.
How to create an effective Public Service Announcement (PSA)
to help promote your product or service to the public through the
media, without spending a lot of money or time.
During Q&A, get constructive feedback on how to make your pitch
really stand out from the crowd.
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Learning Outcomes
This is the class you DO NOT want to miss! We'll bring together "best in class"
publicists from each field - publishing, music, film, mobile, web 2.0. and
journalism.
Cross-pollination of success stories: Learn from the best in the business:
killer guerilla music, book, and film marketing techniques and promotional
ideas.
Cross platform publicity: Learn the importance of getting your message out in as
many media as possible: online, print, video, audio, and mobile.
Position yourself as the expert: Learn the importance of branding and
positioning yourself as an expert who is taken seriously by the press and
journalists.
Maximize your effect: Learn how to approach traditional print and broadcast
media to get them to cover your message.
Minimize your costs: We'll teach you how to get the most exposure at minimal -
if any - cost to you.
Guest experts will share their success stories helping their clients get maximum
exposure.
This class promises to be the highlight of the blockbuster system, and will
leave you excited about getting started!
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 |
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David
Mathison
with
Rosanna Scotto
Fox News |
David
Mathison
Book signing at
Book Expo America |
David Mathison
Publicity
photo shoot as
CEO of
Kinecta
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"Buy his book, listen to his
radio show, and attend every seminar he teaches - you will benefit far more
then my words can imply." |
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Bob Olmstead
Management Consultant,
Olmstead Management Consulting |
|
"In the rapidly changing landscape of how we connect with people, and thus
get our message out to the world, there are few equals - if any - to David
Mathison.
He's the real deal.
David delivers content on all levels;
providing tangible tools that you can immediately apply, and resources that
you can immediately benefit from.
As a management consultant for almost
twenty-years, and an amateur filmmaker for almost five; David's book, online
radio blog, and Social Media seminars have profoundly impacted me and how I
conduct my business.
Buy his book, listen to his radio show, and
attend every seminar he teaches - you will benefit far more then my words
can imply."
|
Back to:
Here is what you get
Back to Top
What is the investment?
Individually I offer each course for $199, for a total of $1,999 for all
ten webinars. However because this is the very first semester of the Blockbuster
Online Success System, I am offering all ten courses, plus three
free preview calls, and three bonus classes - for a total of 16
classes and more than 30 hours of original material - for only $1,499!
That’s a huge discount from my one-hour public presentation, for which I
usually charge $5000.
I spent my hard-earned money - and
many years on research - so you don't have to!
In my research for my book and this course, I spent lots of
money and many years evaluating online success case studies of businesses and
people who have used the internet to establish independent success.
They ran the gamut from prestigious Ivy League
academics to indie musicians, and even grassroots activists and politicians.
 I revealed this information in my book
BE THE MEDIA, which was featured on the
front page of the New York Times Business Section after I pre-sold 5,000 copies
to only one follower via Twitter, Facebook, and my blog.
Even
though the book was over 500 pages long, I STILL couldn’t fit all the
information I wanted to about online media success.
So I went
on a speaking tour, giving presentations from the United Nations (three times in
2010 alone) to Columbia University, from Berlin to Cairo.
Even
though I was often paid $5000 per gig, I still felt like I was only scratching
the surface in my one-hour presentations.
I practice what I preach
When I built my new publishing business for Be The Media, I could have used the “traditional” model. After all,
I previously raised $30 million in venture and strategic funding, with no sweat.
But that would mean finding investors, setting up a board, and basically
losing control of my business.
More importantly, it was essential for me to prove out this new, independent, online model I
had developed; where you own your own work, and get to choose your ideal
customers and partners.
That’s why you know that everything in the Blockbuster Online Success System has
been extensively tried and tested, and WORKS.
Who is eligible to enroll?
Anyone with a talent, skill,
experience, message, or dream who finally wants to make a living doing
what they love – without having to sell your soul to the failed traditional
business model!
Anyone who wants to absolutely
master the online game to reach more fans and make more sales.
Anyone who wants to be their own
boss, only do the work they love to do, and keep all of their
intellectual property rights.
No risk, money-back GUARANTEE
I believe
so strongly that our Blockbuster Online Success System will
provide you with a thorough, quality education in online media, that I am
offering a full 60 day no-risk money back guarantee. If you are unhappy for any
reason, I will refund the full price of the course with no questions asked.
So there is nothing to lose, and a whole world of online media success to
gain!
Best of
all, you can listen anywhere and at any time: all the classes will be archived
for you for FREE.
Why do I need to enroll RIGHT AWAY?
Because this is the FIRST time I am delivering the Blockbuster Online Success
System, it’s very important for me to have a direct relationship with my
students in order to gather feedback and continuously improve the course.
That’s why I’m limiting participation to only 200 seats.
And since I want to reach my students early on in order to better prepare the
courses to suit their needs, I have announced the course months ahead of
when it actually occurs. This means seats are going to be filling up early,
making it even more essential to enroll right away to secure a spot.
YES, I am enrolling in the Blockbuster Online Success System in order to
become a profitable online media powerhouse. I want to reach a massive audience,
earn more revenues, and finally make a sizable living doing what I love.
By completing the enrollment process:
I
understand by enrolling I am reserving a seat in all eight courses included in
the Blockbuster Online Success System that starts in November, 2010.
I understand my enrollment is completely risk-free. If I am unsatisfied with the
content of the Course I can contact Be The Media University within 60 days to
receive a full refund.
I understand that enrollment is capped at 200 seats. My enrollment may be denied
by Be The Media University at their discretion. I may be placed on the “stand
by” list if the Course reaches maximum capacity.
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Money Back
Guarantee! |
|
 |
Remember, I stand behind these courses.
If for any
reason you are not satisfied with the material, simply ask for your money
back within 60 days. No hard feelings. There
is absolutely NO RISK to you.
You've got nothing to lose, so be sure to
enroll now.
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Back to Top
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"David
delivers all this information in a friendly, sincere and supportive manner,
is patient, and has incredible enthusiasm for people's projects and missions." |
|
Heather Flournoy
ReallySocialStrategies.com
KatonahGreen.com |
|
"I
just finished an intensive 3-part training with David Mathison on tactics
and strategies for increasing your following on Twitter, Facebook and
LinkedIn.
Inspired by David's book, Be the Media, which I refer to regularly, I was
looking forward to connecting with him in these courses.
David
is a great speaker, a motivating teacher, and really shares lots of
information in his courses, all the while helping students to grasp the
larger picture of how to piece it all together into an effective plan.
More
than that, unlike in other trainings I've taken, David has helped me to
think comprehensively about the power and potential of social media, and how
to engage effectively.
And not of least importance is that David delivers all this information in a
friendly, sincere and supportive manner, is patient, and has incredible
enthusiasm for people's projects and missions."
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