BOOKS: BE THE MEDIA is a
how-to handbook that gives you insider knowledge about modern media. It
teaches you how to share your message with the people you’re trying to
reach. It is an encyclopedic 23-chapter, 536-page guide written by experts,
educators, and activists.
MEDIA was featured in the
New York Times after
selling more than 5,000 copies in 11 days through the web, Twitter, and
Facebook. Contributors include Kevin Kelly, Douglas Rushkoff, Peter
Broderick, Doc Searls, Craig Newmark, Alex Mandossian, Robert Greenwald,
Creative Commons, Sesame Workshop, and the National Wildlife Federation.
"Must-reading" - Phil Donahue
SPEAKING: David Mathison is an
electrifying, in-demand keynote speaker, conference creator, and
workshop/seminar leader. Mathison has presented everywhere from the United
Nations to Columbia University, from Amsterdam to Berlin to Cairo, from the
National Speakers Association to the Public Relations Society of America.
At least two universities modified their course curriculum based on Mathison’spresentations (the University of Nebraska School of Communication and
the University of Missouri School of Journalism,
which created a course on Entrepreneurial Journalism). He
co-created an entire conference on sustainable journalism for the
Southeastern Europe New Media Conference hosted by the US Embassy in Zagreb,
Mathison serves on the Board of Directors for
Speakers Without Borders, an international non-profit created to support
professional speakers who are committed to inspiring the human spirit in
underserved communities though the power of the spoken word.
"Book him." - Sree Sreenivasan
UNIVERSITY:Allows us to update and extend the concepts
in the book. Our
courses teach you how to get massive exposure, engage your audience, and
earn more revenues.
BE THE MEDIA University offers
both online webinar courses and in-person classroom instruction designed to
teach you how to leverage all forms of media to actively engage your fans.
We currently offer online and offline
webinar courses for social media platforms such asFacebook, Twitter, and LinkedIn. More courses are planned for next
Social media classes
are offered during the first week of every month, and seats are limited to
100 per class. Be sure to enroll right away to secure your spot!
Blockbuster Online Success System (BOSS) features over 30 expert faculty, including Kevin
Kelly, Janet Switzer, Joel Comm, Kathleen Gage, Peter Shankman, Derek Sivers,
Bob Baker, Susan Harrow, Christina Hills, Dan Janal, and Mike Koenigs.
“a new way of thinking"
- Jeremy Harris Lipschultz, Ph.D
RADIO: The BE THE MEDIA radio
show allows us to extend and update the concepts in the book. Host David
Mathison interviews leading thinkers and practitioners of independent media.
Guests have included authors Seth Godin, Scott Stratten, David Meerman Scott, Sam Horn,
and NY Times columnist Scott James;
singer-songwriters Jill Sobule, Michelle Shocked, Country Joe McDonald,
and Terry McBride (CEO of the Nettwerk Music Group and co-founder of
the Lilith Fair); Wired co-founder Kevin Kelly, craigslist's Craig Newmark, Wikipedia's Jimmy Wales;
InfoMedia Inc's Joel Comm,
and Woodstock creator Michael Lang.
After just 3 months on
the air, the program won
the prestigious Small Business Trends award as one of theTop 100 Best Small Business Podcasts of 2010. Other winners included the
Wall Street Journal, the New York Times, the Economist, TIME, CNN Money,
Kiplinger, Business Week, the BBC, Leo Laporte, and Robert Scoble.
Be The Media produces events
Home Aid, whose mission is to raise funds to help homeless
families, youth, veterans, victims of natural disasters, and the millions of
Americans facing foreclosure.
Home Aid is the world’s largest, virtual, carbon-free benefit event to help
keep families in their homes. Think of it as Comic Relief meets Farm Aid,
or karmic relief.
Participants include Jackson Browne among many others, and
the production team includes Ken Kragen, creator of
We Are The World, Live Aid, Net Aid,Hands Across America, and Hands Across California.
David Mathison is Executive Producer of the event for
HomeAid.org, a leading
national nonprofit provider of housing for the homeless.