Articles: January - December, 2002
Stellent Acquires Kinecta Corporation April 3, 2002, Business Wire
The article discusses Stellent's <NASDAQ: STEL> acquisition of Kinecta as a strategic move
that will enhance their end-to-end content management solution by providing
content integration and distribution capabilities:
Vern Hanzlik, Stellent President & CEO: "Kinecta is the established leader in
content distribution technology." Their leading-edge software has been
implemented in high-volume, mission-critical production environments for
more than two years and will quickly benefit Stellent customers."
Mark Gilbert, Research Director, Gartner Group: "Syndication
enables greater reach to a Web content management strategy. It
allows diverse Web sites to be synchronized, so that content discrepancies
are not an issue."
Andrew Warzecha, SVP, META Group: "This technology will
become critically important to Global 2000 organizations struggling to gain
control of their content."
Content-Management Tiger June 21, 2002, Information Week,
by Tony Kontzer
Discusses Stellent's acquisition
of the Kinecta Corporation.
"In the great business
scramble to get a handle on digital information, syndicating content has
become a cumbersome process. Several content-management vendors are
attempting to ease that burden...and Stellent Inc has married Kinecta
Corp's aggregation and distribution technology with its own
Downturn: Syndicators Turn to the Enterprise February 2002, EContent,
by Thomas Pack
Discusses the importance of the Kinecta Content Directory, "...a
remotely hosted online service that helps companies build a searchable,
categorized listing...designed to reduce the cost of maintaining a content
network by automating many interactions associated with it."
Magazine's Guide to the Content Companies to Watch 2002 EContent
Mentions the importance of Kinecta's patent-pending
content tracking technology, Content Metrics, developed by
Kinecta co-founders Arthur Do, Adam Souzis and David Mathison.
Content Metrics provides companies with usage statistics for their
syndicated content on partner sites. It can record click-throughs of
URLs embedded in content, providing page view and unique visitor data for
designated content packages.
News Articles: January - December, 2001
Content Management: Integrate To Dominate August
7, 2001, Internet Week, by
Barbara DePompa Reimers
Article discusses how
Investments Institutional Services Co. uses the Kinecta system to
provide syndicated information such as prospectuses, financial info and
analysis, to clients and brokers and insurance wholesalers. Fidelity distributes mutual funds through
brokers at more than 4,200 financial institutions, and offers mutual funds
and financial services to over 60,000 financial advisers.
B2B Content Networks: The Backbone of E-Business 7/16/01,
Knowledge Management Magazine, by Kinecta Corp
This is a Kinecta White Paper that proposes a structure for creating content exchange
networks among partners and clients. Outlines processes, requirements
and benefits of content redistribution, syndication and repurposing.
Kinecta Aims to Automate Content Exchange May
InfoWorld, by Cathleen Moore
Kinecta Content Directory, which allows corporations to build a
categorized and searchable online listing of business content, easing the
process of exchanging content within and between businesses.
Online Content: Itís All About Processes May
14, 2001 ContentWire
Discusses the Kinecta Content Directory: "By enabling self-subscription,
the Kinecta Content Directory
offloads the amount of resources required to manage increasing volumes of
content and the increasing numbers of online consumers of that content..."
ICE Keeps Data Fresh May
7, 2001, InternetWeek, by Chuck Moozakis
Investments, which offers the AdvisorXpress information service that is
based on a combination of ICE and technology developed by Kinecta Corp.
AdvisorXpress, which launched last fall, is aimed at independent financial
planners who want to enhance their Web sites with content generated by
Fidelity as well as other sources..."
Do-It-Yourself Syndication, page 1
pg 2 April 2001, EContent, by Johanne Torres
In this interview/profile, David Mathison discusses the importance of
using a syndication platform like Kinecta's because it provides a
direct connection between content providers and subscribers, as
opposed to an outsourced service with an intermediary in the middle.
This is especially true for publishers that wish to maintain full
control over their content, brand and partnerships.
Go Forth and Syndicate: Five Questions to Ask When Getting Started August 2001, EContent,
by Thomas Pack
This article is a great starting point for any company or individual looking
to begin a syndication program.
State of the Content Industry: Content Management Technology: A
Booming Market 3/01, EContent, by Bill Trippe
content management systems will require integration with or support for
syndication to multiple sites, said David Mathison, Kinecta
Corporation Chairman and CEO. The ability to automatically distribute
content to partners, suppliers and..."
Realizing the Value of Online Content
February 2001, Knowledge Management Magazine, by
In this article written by David Mathison for Knowledge Management Magazine,
he asserts that companies
can fully realize the value of their content by leveraging the syndication
model - the simultaneous publication of content to multiple outlets.
Syndication of content can
strengthen alliances, benefit partners, attract users,
increase market reach of a content provider's brand, reduce the costs of
acquiring new customers and generate incremental revenue through
subscription fees or advertising revenue share.
Pulse Q & A with David Mathison
In this Publish Magazine interview, David Mathison explores the
reasons for founding the Kinecta Corporation, which provides infrastructure
that streamlines the syndication process for global content providers such as Fidelity, the Financial
Times, the Economist and Reuters. It also looks at his role as former vice president of
global syndication for Reuters NewMedia, where he built products in the
mid-1990's designed to deliver Reuters financial, text, audio, video and
multimedia content over the internet instead of costly satellite, FM and
Online Content Syndication Tool Free To Download
February 20, 2001, Content Wire
"We are committed to provide
solutions that meet or exceed our customers' requirements for ongoing
content distribution," said David Mathison,
Tech Companies See the Importance of Collaboration
January 11, 2001, UpsideToday,
by John F. Ince
In this interview with Upside, David Mathison discusses how painful it was to distribute digital assets
in the early 1990's, since all the big players - AOL, CompuServe, Prodigy, etc. -
had proprietary online systems. To deliver content, one had to write in the Blackbird format to deliver to Microsoft,
or Rainman to get into AOL. The environment was a heterogeneous mess,
therefore only large publishers could leverage the syndication model.
An Interview with David Mathison of Kinecta January 29, 2001,
From InternetContent's interview with David Mathison: "Syndication
technology plays a key role in the content distribution process, and it is
an essential tool for the materialization of any business model based on
online content...Kinecta has been
the among the very first companies to enter this space. David Mathison,
founder and CEO, has been around a long time..."
Kinecta Cashes In January
16, 2001, Internet.com
"Kinecta's syndication strategy
complements Adobe's market vision by providing a powerful business process
that is central to Network Publishing," says Fred Mitchell, VP Venture
Development, Adobe Systems..."
News Articles: January - December, 2000
The Website is the Business December
1, 2000, Fortune
This article shows how Kinecta
eases the pain of business partnering,
smoothing the way for content providers to license, reformat, and
electronically distribute their holdings to any number of partners.
The Language Of E-Business: Technology of the Year Runner-up: XML 12/18/00 Informationweek,
by Jason Levitt
"ICE is used by companies such as Adobe, Kinecta, National
Semiconductor, Reuters, and Vignette to syndicate content to multiple
parties or to ..."
Kinecta's Content Distribution Tool Lightens Up
December 15, 2000, San Diego Times
"Kinecta Corp. is releasing a free
content-distribution tool, Syndicator Lite, which is based on the
Information and Content Exchange (ICE) XML protocol, an open
interoperability standard promoted by the ICE Authoring Group...ď
Computerworld's Top 100 Emerging Companies To Watch in 2001
November 13, 2000, Computerworld
Kinecta was one of
100 companies selected by Computerworld that demonstrated industry
leadership in new and emerging markets. Each of the companies honored
introduced IT innovations or addressed major IT challenges with unique,
forward-looking products and services.
Realizing The Value Of Online Content November
13, 2000, ZDNet by David Mathison,
special to InteractiveWeek
In this article David Mathison wrote for Ziff Davis, he
discusses syndicated distribution and exchange with other companies to
Getting A Grip on
the Value of Online Content November 27, 2000, by David Mathison, special to
In this article David Mathison wrote for Digitrends, he discusses how
businesses can make money on the Internet through syndication. "Many companies today publish
articles, product information and commentary on their Web sites. What they
may not realize is that the content they're creating for their own site and
for internal purposes has potential relevance for business partners,
customers and other sites."
Best of the Web:
Swap Talk October 2000, Inc. Magazine, by Ilan Mochari
Inc invited Kinecta CEO David
Mathison to join a panel of CEOs to evaluate six barter sites on
criteria such as inventory, pricing, and ease of use.
Kinecta Works to Scale the Tower of Babel September 27, 2000, Upside Today,
by Suzanne Northington
"Publishers regularly receive content from partners in multiple
languages - from text to graphics to HTML to streaming media. It's
a clumsy system that Forrester Research analyst Dan O'Brien characterizes as
no better than faxing. Kinecta, an information exchange service
startup, has created a system
for transmitting digital content between two points, say between a syndicator
and its news distributors..."
the Web Your Operating System September 4, 2000, CNN.com, by Lisa
"Web sites that push syndicated content out to other sites -- or rely on
other Web sites' syndicated content for their own pages -- need a way to
control what gets sent to whom, and what gets published where. Kinecta lets
syndicators assemble and monitor content packages for their subscribers; and
for subscribers, Kinecta's a handy way to control the placement and
appearance of syndicated content on their Web site."
Kinecta Intros Enterprise Edition and Tracking Service September
4, 2000, The Online Reporter
Kinecta built the platform to allow for syndication of HTML, XML, streaming audio and video, affiliate marketing programs and other types its
customers might want to distribute. TrafficRegister is a hosted service
that automatically tracks content usage across a syndication network and
produces reports based on information tracked. Reports can be
generated daily, weekly or monthly and are presented in HTML charts and
Can Syndication Save Content? September
4, 2000, The Standard, Hane C Lee
"...syndication is opening new avenues for distribution that could
potentially affect the delivery of all kinds of digital content. For
example, syndication technology firm Kinecta offers an infrastructure
that lets content providers and distributors directly exchange content among
members of the network..."
Decoding Business: Syndicate or Perish June 5, 2000, The Standard, by
Nicholas G Carr
"As [Kevin] Werbach, managing editor of Release 1.0, explains, syndication has long reigned as the model in Hollywood, where informational content like TV and radio programs are packaged and distributed by flexible, ever-shifting networks of companies and individuals. But now that more business involves the exchange of information, syndication is becoming possible, perhaps inevitable, in every industry."
Working the Web - Companies Go Online to Create Websites August
31, 2000, Macworld
"Remotely accessing applications via the Web has become
more common among recreational Web users, but professional use of the Web
has largely been relegated to company intranets and password-protected FTP
sites. A host of new products at Seybold aim to change that, offering
computer users the chance to manage project development and administrate Web
sites via Web-based interfaces."
Products Keep Web Content Fresh August
28, 2000, Information Week, Alorie Gilbert
"The Internet lets companies aggregate and
distribute information to expand business models in new ways. That has
created a massive problem--keeping distributed information fresh. Two online
content-management software vendors are introducing product enhancements
this week to help manage this problem. Kinecta Corp. is introducing
an updated version..."
Kinecta Connects Users with Content Using ICE
May, 2000, Newspapers & Technology, Lisa Larson
"Kinecta's customers are the world's largest
electronic publishers, with massive amounts of content and thousands of
online partners," said David Mathison, chairman and chief executive
officer of Kinecta, citing Reuters, Fidelity Investments, Thestreet.com and
Red Herring as examples."
Online Syndication Still A Dream For Most April
10, 2000, Internet Week, Paula Jacobs
syndication has existed for years with the syndication of news, editorial
columns and comic strips to media subscribers. Content today can include
anything from graphical images to calendars, or immediate delivery of timely
information. Distribution is very complex, it's difficult to identify the
range of supplier and customer relationships and the different agreements
between content providers and customers..."
Kinecta Technology Haiku July,
"Listen to the stream
Singing knowledge of ancients.
The bandwidth's low hum."
News Articles: Pre-Y2K
Syndication Prognostication November
1999, Red Herring, Andrew P Madden interview
with J Neil Weintraut
"The idea of syndication on the
Internet runs back as far as 1995. The first two instances I can think of
were when Reuters syndicated its content and the credit card entities
syndicated their transaction services..."
Internet Red Herring, J Neil Weintraut, September 1977
"Syndication is emerging as the next-generation business architecture of the
Self-Service Syndication With ICE November
1999, Webtechniques Magazine, Dan R Greening
"Newspapers, product retailers, and Web portals ...
can invest in developing their own original content, as does Web Techniques
magazine, or they can assemble material from several outside sources and rebrand it under their own name. The San Francisco Chronicle newspaper
assembles its comic page by buying comic strips from King Features and
Marvel. Wyle Electronics creates product-information Web pages by assembling
data sheets from electronics manufacturers. Excite buys news from Reuters
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